Episode Summary: With 584 million listeners worldwide and women as the fastest-growing audience, podcasting has never been more powerful — or more accessible. In this episode, Julie breaks down the top 5 reasons every female entrepreneur should have a podcast in her business toolkit, the 3 trends reshaping the industry in 2026, and the next big idea she’s watching closely.
In This Episode:
Why podcasting is the ultimate trust-based, off-social-media marketing channel
The stat that proves your dream client is already bingeing podcasts (and what to do about it)
How one episode can become 5–6 pieces of content without creating from scratch
Why video podcasting just became non-negotiable
The next big idea: Substack for podcasting
Key Stats Mentioned:
584M global podcast listeners (projected 619M by end of 2026)
55% of Americans now listen to podcasts monthly
Podcast hosts rank just below friends & family in trust
45% of U.S. women listen monthly — up 15% year over year
Women average 9.5 episodes per week vs. 7.2 for men
Ready to Learn Why Substack is the place for podcasting? Join Julie this Friday for The Podcast Playbook — a live training on how to launch, structure, and grow a podcast that builds your business.
