I just came up for air.
12 days delivering in a free masterclass. 7,200 registrants. Heart fully spent. And then I hibernated. I didn’t post, no notes, no Instagram, no Facebook.
And even with a little break, my Substack kept growing.
I am going to share why in this episode.
Everyone is about to try and sell you a Substack playbook. Post three to five notes a day, the note-stacking formula, the same content hamster wheel that burned you out on Instagram dressed up in a new outfit. Don’t take the bait.
Substack is not social media. It is a multimedia publishing platform. This distinction is everything and it is what I cover in this episode.
In this episode:
— Why your Substack strategy is actually your business strategy meeting your human design
— Why “Substack gurus” don’t exist (and why they never really can)
— Why notes is ONE feature on the platform, not the whole platform
— What I’m doing differently now that the masterclass is closed
— And the new way I’ve reorganized my paid tiers (including the brand new founding member room I just opened)
A line from the episode I want you to sit with:
“You are the guru. You’re the only one who can really understand how to best leverage Substack for yourself.”
The platforms have always told us how to show up. Substack is finally a place where you get to decide. Lead with audio. Or video. Or writing. Be on for a week and rest the next. Whatever runs in alignment with YOUR design — not someone else’s three-notes-a-day template.
That’s what we’re building here.
xo, Julie
P.S. The Red Rebelle Room on Substack is now open. Join us.
