Substack Soapbox
Don’t pick a niche, pick a soapbox! ~ Julie Ciardi
In the Substack Soapbox, you will create your Substack Soapbox — a thought leadership content matrix built from your Human Design & your deep convictions that attracts the right audience, amplifies your voice, and positions you to be seen, heard, and paid for your ideas.
The Substack Soapbox System:
Inside the Substack Soapbox, we use a simple 4-step system to turn your design and convictions into your thought leadership platform.
1. Discover Your Design
Run your 50 Not Finished® report to uncover how you’re designed to lead, communicate, and attract your tribe.
Your Profile, Voice, Type, and Tribe become the foundation of your brand.
2. Clarify Your Convictions
Identify what you stand for.
Your convictions define:
• What you believe
• What you challenge in your industry
• The change you want to create
This becomes the heart of your thought leadership.
3. Synthesize with the Julie Botâ„¢
The Julie Botâ„¢ combines your Human Design + convictions and helps you turn them into:
• messaging
• thought leadership themes
• content ideas
This is where your design becomes your voice.
4. Build Your Soapbox
Finally, you create your 4 Content Pillars of Conviction — the foundation of your Substack.
Each pillar defines:
• your big idea
• your perspective shift
• the conversations you lead
The Result
You stop wondering what to write about. You organize your Publication page, paid tiers and upsell strategy to work in harmony with your Soapbox.
Instead, you have a clear soapbox built from your design — a platform for your voice, your ideas, and your movement.
What’s Included Inside Substack Soapbox
When you join, you get the tools, training, and guidance to build your Substack Soapbox using the system.
50 Not Finished® Human Design Report + custom GPT + workbook: your map of how YOU are designed to build, lead and earn in your next chapter.
Substack Soapbox Starter Kit: 101 Guide, publication setup, coaching biz A-Z, Podcasting Playbook, Paid Tier strategy. Substack as your publishing platform.
Monthly LIVE Substack Review with Julie: what’s new, what I’m testing, the stats and trends I’m tracking, & how to leverage new features.
Substack 101 Training & Getting Started Guide
If you’re new to Substack, we’ll walk you through everything.
You’ll learn:
• How to set up your Substack
• How to structure your publication
• The basics of publishing and growth
• How to start building your audience
Everything You Need to Build Your Soapbox
Inside the membership, you’ll have the strategy, the tools, and the system to turn your ideas into a Substack platform that grows your audience, your influence, and your business.
P.S. Get in at this insanely low price of $79 for the year - I will be raising the price - lock it in now!


