FYI - I’m teaching a free masterclass this week on exactly how I’m doing this — the simple business plan for the new era, a deep dive on Substack, and how I’m weaving in the IGNITE Her® Frequencies (my rewrite of human design for women, by a woman). 7,000 women have already registered. Doors close May 5th. The link is below.
I keep finding myself saying this out loud, over and over, to the women who ask me about Substack:
I’m not a writer. I don’t have a newsletter.
I speak. I record. I go on video. I do podcasts. I even voice recorded my books! I do exactly what I’m doing right now — I open a voice memo and I talk.
And Substack is currently the most powerful platform in my business.
Let me tell you why.
The numbers that stopped me cold
Substack just sent me my April month-in-review, and I had to sit down with it.
697 new subscribers in 30 days
6% conversion to paid — the industry average for an email list is 1%; a webinar is around 2.5%
56% of those new subscribers came from Substack itself — not from ads, not from my email list, not from social. From the platform’s own discovery network.
29 other publications on Substack recommended me to their readers
$47,000 in annualized revenue in 90 days, with 500 paid subscribers at $79/year
And here is the part I want you to really sit with:
No funnel. No webinar. No automated launch sequence.
Well actually, Substack did the funnel for me.
My ads are running, but the ads aren’t doing the work. The platform is doing the work — because I’m showing up in depth, with my actual voice, and Substack is putting me in front of more of the right people every single day.
Why this matters for you
For years, women in this industry have been handed one path: build the funnel. Run the ads. Do the launch. Post the reel. Repeat next month. Burn out. Start over.
That path is breaking.
And in its place, something quieter and far more powerful is emerging: a platform built for depth, voice, and tribe.
Instagram is where people go to be entertained. Substack is where people go to be moved.
You don’t go viral on Substack. You go deep. And depth is what converts. Depth is what builds trust. Depth is what turns a stranger into a subscriber, a subscriber into a paying member, and a paying member into someone who stays for years.
This isn’t social media. It’s email + payments + discovery + tribe + multimedia publishing — all in one place. Video. Audio. Writing. All of it.
You do not need to be a writer. You do not need a newsletter. You need a voice and a mission.
The shift I want you to make
If you’ve been frustrated with social media, drained by tech, exhausted by the launch model — I want you to consider that you are not failing.
The model is failing.
The women paying attention right now — the ones willing to build on a platform that rewards voice over volume, mission over metrics, and depth over dopamine — are the ones who will define the next era of this industry.
I’m one of them.
I want you to be one too.
— Julie
P.S. I’m teaching a free masterclass this week on exactly how I’m doing this — the simple business plan for the new era, a deep dive on Substack, and how I’m weaving in the IGNITE Her® Frequencies (my rewrite of human design for women, by a woman). 7,000 women have already registered. Doors close tomorrow. The link is below.
