Ready for your quantum leap?
Ready to let the complexity go and get simple?
I have been studying business, leading a business or running a business for 30 years.
The online business space is WHACK. And completely derailing you from your life’s work.
Spend some time on this page, listen to the podcast above, leverage the free resources and you may see the light of simplicity at the end of the tunnel.
The full article is below if you prefer to read vs listen.
I am also dropping all the free resources right here so you don’t need to scroll.
Ready? Hit play on the podcast episode above to get started.
Free Resources:
Daily Frequency Sample 1: The 31:41
Daily Frequency Sample 2: The 31
Daily Frequency Sample 3: The 41
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Hey there, it’s Julie Ciardi, and I want to talk about what I believe is the biggest hurdle for most women — especially women over 50 — going after their big, impossible dream. Their legacy work. What they really want to do and create in this second half of their life.
And it’s something we can overcome — if we can actually put our finger on what the problem is.
We’ve overcomplicated it
The problem is that we’ve overcomplicated the online business space. We’ve overcomplicated the legacy work — how to do it, how to create it. And what I’ve discovered after eight years in business, six and a half years of running a group program for women around the world, helping thousands of women — what I can tell you is that most of them, and this may be you as well, want simplicity. Not a big, crazy empire. Not building an empire.
They’re not building a company they’re looking to sell. They’re not looking to have a huge team and some business that operates without them while they’re sipping margaritas on a pool float. We’re being sold that every which way you look — Instagram, Facebook, YouTube — but it’s not what we want.
What we want is to do our legacy work. We want to create value. We have a message and a mission, with a deep, deep yearning to get it out into the world. We just want to help people — and yes, we want to make money doing that. But what’s driving me crazy is how many women are stuck in overwhelm and confusion, not sure which way to go next, while carrying this deep yearning inside them to do their legacy work while they can. Because, listen — especially as you become 50 and over 50, we know every day is a gift. We don’t know how much time we have.
And we want to make sure we’re getting this calling that we have on our heart out into the world. And it makes me angry — it actually makes me angry — that the online business space, and all the gurus, and all the people making millions of dollars off of all of you, off of me, are making promises that most of the time aren’t even true and won’t even work. But worse, they aren’t even here to help you do what you really want to do. They’re here to help you get passive income, make money while you sleep, build a business that’s all AI-driven so you don’t have to do anything.
If you’re like me, you don’t want that. That’s not what you’re looking to build.
So herein lies the huge issue. So many women — and I’ve gone down this path, I’m sure you have too — buying these promises, buying these programs, these courses, these strategies. And they’re not even strategies to build what you really want to build. So what’s going on here? The online space has been trying to teach you to pick a niche — pick a niche that’s going to stand out — start the funnel, build your personal brand. And then create all this content so you can master the algorithm, and post every day. Not just once a day — many times a day. And create all these sequences. I mean, it’s insane. The amount of pressure in that system to create something so complicated — it causes us to abandon our dream. Abandon our legacy work.
And I am on a mission to stop that. I want to make it so simple. Simplicity is something that’s so important to me. It’s baked into my design — to take the complex and make it simple.
You have one job
And the good news is, it can be wildly simple. When we break it down to the most simplistic approach to what you want, it’s simply you sharing your thoughts, your beliefs, your passions, your convictions — sharing what you want to teach, and sharing it with your people, so that they can choose you.
See, we’ve had this all wrong. We think we need to go out and pick the niche and choose our clients and get clients. Here’s how to get clients. No. Clients have to choose us. People need to elect us as someone they want to hear, to listen to, to buy from.
You have one job. I have one job. And that is to speak, to write, to share our message, our mission — what we’re here to teach, what we’re here to be — so convicted upon it that we want to shout it from the rooftops. And to bring that out into the world.
It’s a publishing platform — not social media
I personally love Substack to do that. And within the Substack publishing platform, I specifically love audio and speaking. You may prefer writing, or video — but you can do all of that on the publishing platform of Substack.
Notice I’m calling it a publishing platform. I am not calling it a social media platform. It has a social media element — that’s the Notes feature — but it’s a publishing platform. It’s blogging on steroids. It’s a much more highly effective blogging, podcasting, and video platform, because it’s all three — in the most ridiculously smart, effective, dynamic, and time-efficient way to do those three things that we’ve ever had at our fingertips.
And everyone thinks Substack is a platform to go grow an audience on, like a social media platform. Anyone thinking that way has completely missed the opportunity.
Here’s how simple it is
I want to talk about Substack and what it’s not, and how you can actually use it — but before we get there, let’s get to how simple your job is to do your legacy work.
Here’s how simple it is. Ready? You’re not going to believe it.
You need to get in front of your people — not all people, your people. Virtually or in person. You need to share your message. You need to provide value in what you’re sharing. And you need to make an offer to help them go further in what you’re teaching and sharing. Make an offer. Make an invitation.
That’s it. If you want to know how I built my business — that’s how I built my business. I know it sounds crazy simplistic, but it is. And we’ve overcomplicated it.
We spend all this time — oh my God, the time we spend — building out a brand, building a funnel, writing email sequences, posting, creating content that goes into an abyss. That’s where the time goes: behind a computer screen, doing busy work that isn’t actually creating money, isn’t creating impact.
Maybe you want a community. Maybe you want to work one-on-one with clients. Maybe you want a women’s circle. Maybe you’re creating a network of women you’re here to pair up for connection and collaboration. Maybe it’s group coaching. Many of us here don’t call ourselves coaches — some of you are coaches, some are mentors, guides, facilitators, leaders. Maybe you’re an author. There are all different types of legacy work to do in this world.
We have overcomplicated this completely, spending way too much time and way too much money on busy work — when really, almost all of your time should be spent, quite simply, giving value for free in front of other people’s audiences. Sharing. Teaching. Sharing your story, your words of wisdom. Bringing people together.
So the formula goes like this. You get in front of other people’s audiences — ones that have your dream clients within them — and you give value. You have to give to get. I believe this firmly. For eight years, this is how I’ve built my business. Eight years. I give value for free. I make an offer, or an invitation. Some people choose to accept it. And I keep doing it, again and again.
That’s it. I don’t have a funnel. I don’t have email sequences creating money while I sleep. I’m not using AI to do that. I’m just showing up, delivering for free, and making an offer or an invitation. We call it OPA — other people’s audiences.
You could go on podcasts. You could do joint lives on any platform, including Substack. You could run free workshops in person, locally. You could go speak in other people’s groups and programs. This is the only way I’ve grown my business. The other OPA I love is running ads — but I run ads to my free workshops, to the free sessions I’m going to run to give first, to speak, to share. When we do this, people choose us.
We have to let go of the insane noise of the online space, let it go, and go back to absolute simplistic basics.
Now, that’s just the tactical, strategic stuff — the how. Everyone wants to know the how. How do I make money online? How do I make money doing my legacy work? How do I start a business that I love? That’s the how, and I want to keep it as simple as possible: get in front of audiences, virtual or in person, where you can give your heart for free. Make an offer or invitation. Some will accept.
And if you’re doing that, and people are not accepting your offer or invitation, it’s quite simple — one of two things, or both, is happening. You’re either in front of the wrong people, or you’re not making a juicy enough next-step offer. That’s it. So you get better and better at that.
See, what happens is, people test this method out, and then they go — well, that didn’t work. I guess I have to go buy this program with the 22-step funnel and system to get clients. And then that doesn’t work either. No. Stick with this basic formula, this basic strategy, and just get better at it. That’s how you win. That’s how you actually get to do the legacy work you’re here to do in the world. Full stop.
The fuel to make the how work is you
So that’s the how. But how do we make that how work? Because not everyone who does that simple strategy will have success. Why? Who they’re being. Their frequency. Their energy.
If you’re caught up in your head — I’m not good enough, what I’m saying isn’t really valuable, will anyone even buy this, who am I — wanting to play safe, not putting yourself out there, all the fears... that comes through. My friends, it comes through. Just like my two dogs, who are lying here sleeping next to me as I record this — they can sniff something out so easily. So can we. So can everyone. We can feel someone’s aura. We can feel someone’s frequency. We can feel it in how we look at them, and we can absolutely feel it in their voice, in their words, in their presence.
So when I say this, it’s so important: the how is wildly simple, but the fuel to make the how work is you. If you are not raising your frequency, your being, your attitude, your energy, your aura — when you go to execute that very simple strategy of getting in front of people, giving value, and making an offer, it will not work.
That’s why my whole system around the IGNITE Her Frequencies is to ignite that higher frequency in you, so that the basic strategy will work.
I have witnessed this now so many times. When I watch my clients who do this work, who use my system, who do their daily frequency — I do a daily frequency, a daily private podcast for our clients, so they can do the work to raise their frequency, so that when they go to do the work, it’s felt.
Every day, someone in our community is posting about how the daily work of the daily frequency is shifting their own frequency, so that when they show up to do the basic strategy, it’s actually working. One woman, Gina, just shared with us that she’s been using the daily frequency every day. She listens to my voice, she listens to the daily frequency, so she can witness in herself where her frequency is off, and what gold nuggets she can bring to her own community. She went to a women’s circle she was speaking in, in person, and people were transformed by her voice, because it was in a higher frequency. One person said, oh my God, you just literally transformed something in me today by what you shared. And the woman hosting the circle said — what’s going on with you? You’re lit up. You’re glowing.
The IGNITE Her Frequencies is the best possible glow-up and makeover you could have in your life. Why? Because you have to ignite that flame, that fire, that frequency in you, so that when you show up to do that wildly simple strategy, it works.
If you want to be successful on Substack — if you want a paid tier growing, a community, a membership, and you want to work with people one-on-one and change the world by doing your legacy work — it is so far beyond a strategy. I just gave you the most simple strategy, and it’s 100% effective. But it’s only 100% effective if you’re lit up from the inside out. If you’re riddled with fear, uncertainty, doubt, and don’t have a good self-image, I promise you the simple strategy won’t work. It won’t work, because people want the high-frequency person to be around. They want to be lifted up. They want to be transformed by another’s voice.
And you have that power. I have that power. You have that power — not to transform everyone, but to transform your people, to lead your people. You’ve got to be chosen by your people first. And the way you do that is you take my simple business strategy and combine it with the IGNITE Her Frequencies — and you are guaranteed to have success. Full stop.
I watch my clients and my community, and I see the ones doing the work. They glow. They literally glow from the inside out. I can see it. I was scrolling through Substack today — the only platform I scroll on — and I saw one of my beautiful clients, Charlotte Webb, glowing on video. She’s been doing this work on herself, so that when she shows up to give, to share, to speak, people are drawn to her. We are drawn to light. We want to avoid the dark, the lower frequencies. How you show up matters more than even what you show up to say or do.
So it blows my mind when people aren’t doing this work alongside the business work. They go hand in hand. It’s critical.
I rewrote Human Design
It’s why I built the IGNITE Her Frequencies — to make this simple. In just 20 to 30 minutes a day — maybe while you’re on your walk, getting ready in the morning, or driving — you tune in to the daily frequency. That’s my daily podcast for the members of the Red Rebelle Room. It will transform how you show up to do that simple, simple business strategy. It’s the fuel to actually make what you’re doing in your business work.
So what are the IGNITE Her Frequencies, and what is the IGNITE Her Frequency system? It’s for women near and over 50 who want to do legacy work in the world, who feel their calling. It’s based on the original Human Design system — but really, it’s much more based on the I Ching, the oldest, most ancient written text we have from human beings. If you think of every ancient text or scripture available for any religion, the I Ching goes alongside all of them — because all those books and scriptures are about the divine, and the I Ching is about being human. We have to understand what it means to be a human being that has a spirit, has a soul — but your spirit and soul are completely limited by your humanness. The I Ching is like a manual for how to be human at the highest frequency, so you can have what you want.
But it’s not an easy read. I have the I Ching. It’s rough. It’s hard to read. It’s esoteric. If you look at Human Design and all of these things, they can be very woo, very esoteric. And I don’t know about you, but I want to get down to business. I want to get simple. I want to get practical. I want to understand what’s holding me back, and the pathway forward to the most success I can have delivering my legacy work into the world. And I think you do too.
So I rewrote the I Ching, in a sense. I rewrote Human Design to be for women over 50 who are here to do that legacy work and just want to get down to business. Because we don’t have time. The clock’s ticking. The sand is coming through the hourglass. We don’t have all the time in the world to experiment with Human Design, to allow the seven-year transformation, to work with gurus and experts to read our designs for us and then experiment for seven years to fully transform. That’s what you hear out of Human Design. No. I’m 51. Seven years from now I’m 58. No.
We can create quantum leaps of transformation by making this a thousand times more practical. And that’s what we do in the Red Rebelle Room, with the Daily Frequency.
The Daily Frequency
It’s daily mentorship, by me, through your earbuds — so you can transform, and know what it means to be in a human body with a calling. It’s like an operating manual for being human, so you can operate correctly and get your mission out into the world. I’m very passionate about it.
I brought the Daily Frequency — the daily mentorship — to Substack. The cool thing about Substack is that you can have your paid content there. So if you’re in my founding member tier, the Red Rebelle Room, you get the Daily Frequency, and you can listen right on Substack, or on your podcast player. It’s that simple.
And why do I call it the Red Rebelle Room — spelled R-E-B-E-L-L-E, for the feminine? Because of this red, feminine frequency, and us rising and being rebels by actually fighting the inner demon, the inner shadow. It’s an inner rebellion. Your legacy work in the world requires you to do the inner rebellion against the lower frequencies that are holding you back. That’s what we do. That’s what the Red Rebelle Room is all about.
There is no secret strategy — the secret is you
I want to give you a taste. I’m going to give you a series of Daily Frequencies so you can tune in, listen, and use what I call the Frequency Field Notes — the handout I give you with the Daily Frequency after we go through a series. Every six days, the frequency changes, and we go into the next set. And the learning is all about how to be human.
The one I’m going to share with you is the 31·41. I want you to be able to listen, to experience what these are like, and to download the Frequency Field Notes, so you can see for yourself — is this something that could be valuable? And I sure hope it will be. Because it is the secret. The secret is you.
The secret is not some secret strategy for how to get clients and grow a business. There is no secret strategy. We already went through what the strategy is: get in front of your audience, deliver value for free, make an offer or an invitation. That’s it. And the only way that’s effective is if you are fully ignited — if your frequency is off the charts. Then people will want to do whatever you’re offering. But no one wants to do this real work. Or they think, that can’t be it. It is it. I promise. I promise, it is it — 100%, guaranteed.
So I’m going to do two things. I’m going to give you a simple taste of the Daily Frequency. And I’m going to give you one of the Frequency Field Notes to start exploring. And know that this is what I do with my clients in the Red Rebelle Room every day, Monday through Friday. It’s part of their daily habits and routine. We talk about having a morning routine and all these things — this is the one thing that has the capacity and the power to completely transform the effectiveness of the work you want to do out in the world. Because it’s got to start with you. You have to be the embodied leader. You have to be walking the walk. You have to be illuminated — light has to be literally pouring out of you to help the other.
Come join us
So here’s what I’ve got for you. I want to invite you to become a Red Rebelle. To start doing this daily frequency, daily, as your fuel. Join the founding tier — it’s $399 for the entire year. It’s incredibly powerful.
We also have a community. When you join the founding tier of Substack, the Red Rebelle Room, you also get invited into our private mobile app. You come into our community there, where we’re talking about the daily frequency, going deeper and further with it. You get connected to nearly 800 women — at the time of this recording, and it keeps growing — nearly 800 women around the world doing this work. And 95% of them are women over 50. It’s the most beautiful place on the planet, quite frankly. The power of that community is so uplifting. And almost all of them are also on Substack, doing this work.
This is your opportunity to quite simply get your legacy work out into the world in this second half.
So go below, grab the free episodes of the Daily Frequency, take a look at the Frequency Field Notes I’ve provided, and join us. Join us in the Red Rebelle Room. What I can guarantee is that after 30 days of listening to the daily frequency, your life will change. Your business will change. Your legacy work will change. You’ll be a happier person. You’ll begin to glow — and that glowing will attract your people to you when you show up and deliver value.
So take a listen, and join us when you’re ready in the Red Rebelle Room. This can be so much simpler than we’ve made it out to be. I promise.
Hope to see you inside, Red Rebelle.
— Julie
