The number one thing I see happen for women near and over 50 who are finally ready to bring their genius out into the world is this.
Lack of clarity.
They’re so focused on the how. How do I start a Substack? How do I get clients? How do I do marketing so I can create more clients for my coaching practice, my healing practice, the women’s circle I’m trying to create?
Everyone goes to the how.
But the problem is actually the what and the why. When we don’t have clarity around what we are here to say, and who we’re here to say it to, we get stuck and spinning.
And it shows up everywhere — the calls that don’t get booked, the readers who don’t subscribe, the paid tier nobody is buying. Most women don’t even know that’s what’s happening. They think it’s the tactic.
This Wednesday, I’m hosting something to get you to that clarity, using your own design. I’ll tell you all about it at the end.
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The spinning
When I left IBM over eight years ago to start this business and began working with women, what was just incredible to me was the spinning that was happening. They were trying every tactic, every strategy. They bought all these courses and programs, and nothing was working.
When the reality is, all of those strategies and programs and courses — they all work.
They won’t work if you are not crystal clear on your message. On why you. On what you’re here to help people with.
And often it’s so vague and so lukewarm that no one’s interested.
I help you get unstuck. I help you create your best life. I help you live with purpose.
Those are very, very vague. Best life ever. All these vague words that really are not landing on anyone.
We want to get to the meat, to the heart — to the desire that only you are here to speak, to write, to share out into the world.
If we’re new to each other
I’m Julie Ciardi — midlife mentor, author of 50 Not Finished®, and founder of IGNITE Her®, a global community of women near and over 50 doing their legacy work in over 30 countries. Before this, I was Global VP of Marketing at IBM.
When I was first starting my business, I realized that I could teach strategy and tactics for business all day long. But if the woman on the other side of my mentoring really doesn’t have clarity on what she’s here to say, who she’s here to say it to, and what she wants to be known for — I can’t help her.
That’s when I went in pursuit of a tool, a system, something that was going to help my woman get to clarity.
The tool I ran from
I didn’t see it coming, but it was Human Design that landed in my lap.
And I ran from it. It looked very confusing, very overwhelming. And the last thing I wanted in my life, or to bring to my clients, was anything that was going to get us all more confused or overwhelmed.
But even though I shoved it aside, God, universe, source continued to put it in front of me until I got the message. And the message was: here’s the power.
This is the power tool. This is the way you’re going to help your women and yourself — but you have to make it applicable to them. You need to rewrite this. You need to make it practical instead of an esoteric system that required highly trained individuals to even begin to decipher your design for you.
That was the old era. That’s how it was.
So I rewrote the entire Human Design system — for women, by a woman — with one main idea: to get clarity on your message, your purpose, what only you are here to bring out into the world for your people. It took years. It was a labor of love for years. And now it’s truly a system. I call it the IGNITE Her Frequencies, and my next book, The IGNITE Her Frequencies Guidebook — 500, 600 pages where women can study their unique designs — comes out in January.
And it’s been magical. I pinch myself that I get to do this.
“If you don’t have brand clarity, you cannot do the work you’re meant to do in this world.”
This Wednesday, we’re getting you that clarity — straight from your own design.
The gold hiding in your design
When I see people learning Human Design, it’s typically, I’m a manifesting generator, 2/4 profile.
Okay, great.
What about the 26 aspects inside your design that hold the gold? The gold of what you’re here to say and why. The fuel. Your values. Your convictions.
You have 13 numbers on the right-hand side of your body graph and 13 numbers on the left. Those 26 aspects are a blend of your mind, your body and your spirit, and they give incredible clues to what you’re here to do in the world.
Your brilliance. Your boldness. Your past and future directions. The driving force that’s motivating you. What you’re here to communicate. Your values. The maturing energy inside of you that is your calling, and where you’re being asked to be courageous to bring it out into the world. Your personal law — the convictions and the creed your purpose is here to live by. The discipline to focus you. Your uniqueness, what makes you truly, authentically you. Your hidden spirit, the mystique of you. And your ultimate truth — your deepest evolution, where you must go first to help your people.
I want you to imagine understanding all of this about yourself. We call it your soul frequency language.
Something to notice today
Read the sentence you use right now to describe what you do — your Substack “about” line, your bio, the way you say it when someone asks at dinner. If it sounds like I help you live with purpose, I know that feeling. That sentence is usually where the spinning lives, and it’s exactly where we start on Wednesday.
Why clarity changes everything
As I always say, clarity is the best dopamine hit ever. When you have clarity and flow, you’re unstoppable.
This matters so much as we go into the new era. The more you understand you, your design, and your perfect self-expression, the more you’ll be able to show up and serve — at a time when people are going to need what you have to offer more than at any other time on this planet.
But you can’t help them if you’re not clear.
So no matter what programs or mentors you’re working with, or whatever you’ve invested in, add this in so you get to clarity.
The IGNITE Her® Brand Intensive
Wednesday, October 28 · 12:00–2:30 PM ET
This is for you if…
You stare at a screen and don’t know what to say, what to share, what to write or what to offer
You’ve bought the courses and tried the tactics, and you’re still spinning
People aren’t booking the call, subscribing, or stepping into your paid tier
You know what you’re here to do, and it’s just not coming out clearly
What you get
The live intensive — we pull your 26 aspects out of your design together, with a workbook to guide you, then use one of my Julie bots to articulate your message specifically for your niche and your focus. You walk away with your messaging.
The 26-day challenge — right after the intensive, you study one of your 26 aspects a day and come into our community to share what came up for you.
A full year of IGNITE Her® Daily — all the way through October 2027. The Daily Frequency is daily mentorship with me, a private podcast you listen to on your phone whenever it works for you, plus workshops to go deeper in your design.
The Red Rebelles — our private community of women near and over 50 doing their life work in over 30 countries, inside our own IGNITE Her app. Off social. Not on Facebook.
Why join now We start Wednesday, and the 26-day challenge begins right after.
These women are amongst the best souls I’ve ever met. We get to bounce ideas off of each other, and do this work in the world in a circle of women, so we’re not alone.
Come and join us. The level of clarity is going to blow your mind.
xo, Julie
Tell me in the comments: what’s the sentence you use right now to describe what you do? Drop it below — I’d love to see where you’re starting.
P.S. If we’re new to each other, subscribe for free so you don’t miss the next one. And if you’re ready for the clarity, the IGNITE Her® Brand Intensive is Wednesday!
