In this episode, Julie breaks down the two forces reshaping the market: the collapse of traditional social media as a marketing engine for transformational entrepreneurs and the rise of platforms that reward depth, thought leadership, and real connection. If you’re building a coaching or transformational business, this conversation will challenge how you think about marketing, authority, and where the future of your audience actually lives.
In This Episode, Julie Covers:
Why the coaching industry is moving away from guru-driven models
The rise of self-coaching tools and client empowerment
Why Instagram, Facebook, and LinkedIn algorithms don’t favor transformational content
The hidden risk of building your business entirely on social media
Why many coaches are already spending less time on traditional platforms
The difference between entertainment platforms vs. thought leadership platforms
Why Substack is emerging as a powerful home for serious entrepreneurs
How creating your own digital publication can attract aligned clients
Want to Go Deeper?
If this episode resonated, Julie is teaching exactly how to build your own Substack “soapbox” inside her private membership.
The Substack Soapbox is a paid community for transformational entrepreneurs who want to grow their voice, audience, and revenue on Substack through thought leadership and long-form content.
Inside the membership you’ll get:
Live strategy sessions on growing and monetizing Substack
Trainings on Notes growth, publication strategy, and paid tiers
Access to the private Substack Soapbox community
Expert interviews and behind-the-scenes insights
Practical guidance to turn your voice into a thriving publication
This is your moment to build your own corner of the internet—a place where your depth, wisdom, and transformational work are actually valued.
