50 Not Finished
50 Not Finished Show
The 13: Because I Can Listen, I Can Create
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The 13: Because I Can Listen, I Can Create

Your clients are telling you exactly what they need. The magic of sales isn’t about what you say. It’s about whether you can actually listen.

Have you ever noticed how often you can be with people and they’re hearing you — but you can tell they’re just trying to formulate the next thing they’re going to say back? They’re not listening. They’re planning their response.

Most of us do this in our businesses without ever knowing it. We run the workshop, five people show up when we wanted 75, and …

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