The Power of Podcasting: Why NOW Is Your Moment
Podcasting isn’t a side strategy — it’s your main strategy. It works across the entire client journey: discovery, nurture, sales, and delivery — from strangers to superfans.
You can use a public show to attract and build trust, a private podcast to convert buyers, and a client-only podcast to deepen delivery.
Five reasons it belongs in your playbook: simplicity, trust, convenience, your unfiltered soapbox, and freedom from social media algorithms. Three trends to watch: video podcasting, the one-episode content engine, and women as the fastest-growing podcast audience.
Plus, why I moved my show to Substack — one upload handles everything from Apple to your email list.
Join us Friday at 10am ET for The Podcast Playbook for Substack inside our Soapbox membership. $79/year. Join us here!
