I’m writing to you from a beach bungalow in Queens, New York. It’s almost 100 years old, and it’s new to us — our old bungalow, new to us.
I’m an O’Connor from Boston. When I did my 23andMe, it came back 98% Irish. And here I am, sitting on the beach in the very part of New York where people from my homeland came to chase their dreams and build a life for their families. It’s not lost on me. It’s special.
I came home from this week with a clarity I have never had before in my life. And I want to share it with you — my focus for the second half of this year, and the why underneath it. Because I believe we’re meant to share our paths with each other. It’s what helps me most, when a mentor tells me the truth about what she’s building and why.
So I’ll be honest with you.
It would be so easy for me to take the easy path.
I know business. I have my MBA. I spent more than twenty years in corporate, most of it as an executive at IBM. Marketing, sales, product, offers — it comes naturally to me. When Substack came onto the scene, I nerded out, because I could see what a powerful, simple tool it really was for building a business.
I could go out tomorrow, run a live launch, teach a free masterclass on Substack, and make sales. I’m good at it. I could probably make millions teaching women how to use Substack for their business.
I’m not going to do that.
Because teaching business is not what I’ve been put on this earth to do. It’s a bonus — it’s what you get when you work with me inside IGNITE Her® University, where the business training is simply part of the deal. But it is not my calling. It is not what I’m here to be known for.
My calling is to help women understand their own unique inner design. Their divine design. And then to find the courage and the clarity to actually take action on it.
We are going into a new era. And this new era is about the individual. It’s about listening to yourself — not to the gurus, not to the master coach. It’s about you becoming the master coach of you.
And there have been so few tools for a woman to do that on her own. To self-study. To self-coach. To have a self-transformation and finally see herself the way God, the Universe, Source already sees her.
I’ve looked for those tools for years. The Enneagram. Bob Proctor’s work. I got certified through the Life Coach School. I went to Human Design and the Gene Keys. Every one of those pieces matters. But there was a huge piece missing.
This is what I mean. A woman would go get her Human Design read by an expert — someone who became an expert after seven years of their own deconditioning and three more years of certification to become an analyst. That’s ten years. I don’t believe it should take that. I believe we can transform quickly when we truly get to know ourselves.
I used to use an analogy, and it’s time to bring it back. Picture a gorgeous, powerful woman standing in front of a mirror — but the mirror is completely fogged over with steam. She can’t see her reflection. Or the reflection she sees is distorted.
The IGNITE Her® Frequencies are the tool I built to wipe that mirror clean. To take the steam right off the glass so she can finally see the sparkling, incredible reflection looking back at her.
The Frequencies come from a culmination of everything — my Bob Proctor work, the books that shaped me, my own book 50 Not Finished®, the frequency and awareness work of Dr. David Hawkins, and yes, the operational, mechanical components of Human Design. Not astrology. That’s never been my thing.
We are not a Human Design company.
You won’t hear me use those two words very often. The IGNITE Her® Frequencies are their own thing — rooted all the way back in the I Ching, one of the oldest texts in human history. And they are a complement to whatever you believe.
I’m proud that nearly every religion and spiritual practice is represented among the almost one thousand women in our community around the world. The IGNITE Her® Frequencies go alongside your faith — never instead of it. This is about understanding yourself more deeply, so you can be an even clearer vessel for whatever it is you believe.
This is the vision I’m going all in on.
We are becoming the world’s leading daily growth practice for women of the new era. I want the IGNITE Her® Frequencies to be the tool she reaches for every single morning to grow into her purpose. And I want a growing force of certified IGNITE Her® guides carrying this out into the world — holding book circles and women’s groups, gathering with their books and card decks and journals to go deeper together.
Our mission is simple. My team and I give women a daily method — the IGNITE Her® Frequencies — to know their divine design and grow into their purpose.
We are so used to a daily practice for our bodies. Meditation. The way we eat. The way we move. I believe we need a daily practice to get back into who we truly are — and I want it to be both digital and physical. Because I don’t know about you, but I still love to hold a book and write with my pen and sink into something with my hands, not just my screen.
So picture the full kit.
A guidebook of the 64 Frequencies, the 12 Profiles, the 36 Superpowers — a big, beautiful book that becomes, if I can say it this way, the Bible of you. You study you. You underline. We’re even building in pages for your own notes.
Three card decks, about to be published. Your own personalized Frequency reports. A journal that becomes your daily-practice companion — one you’ll collect over the years, the record of your own growth. The Daily Frequency, my daily podcast, which just turned two years old this month — live mentoring, every single day. And Juno, our new AI web app and contemplation partner, built to sit with you around your own divine design.
That’s the full kit. And together, it becomes a daily practice.
Now imagine an IGNITE Her® guide, certified on all of it, holding circles of women — in person, virtually — building a real practice of her own with this work and helping others do the same.
The opportunity right now is incredible. Women are waking up — especially women near and over fifty who feel the call and the pull. I believe the IGNITE Her® Frequencies are how we answer it.
This is not the easy path. The easy path is right there, and I’m walking past it on purpose. Because this is my legacy work. It’s been building since the day I started writing the Frequencies years ago, and I have never felt clarity like this in my life.
I’ve made huge progress on the book down here at the beach house. And I’m thrilled to tell you that my dear friend Sarah Connell and her publishing company are going to publish the IGNITE Her® Frequencies book.
We are living through one of the most important moments in human history. Yes, a lot is in collapse — four hundred years of a masculine, hierarchical way of doing things. And the feminine frequency is rising alongside it — not to replace it, but to help build what’s next.
That’s the inner rebellion. That’s what it means to be a Red Rebel — a woman using the IGNITE Her® Frequencies to step into her highest self and her calling.
2027 is six months out. Now is the time to prepare to step in.
If you feel even a flicker of curiosity, come join us in the Red Rebelle Room.
This month, our workshop is the New Era Leader — and it’s the reason I have the chills.
When you join, three things are waiting for you.
Your own personalized New Era Leader report — your locks, your keys, your gates, how your profile is built for the new era, and any new-era superpowers you carry.
The live workshop, where we walk through it together.
And the brand-new Julie Bot I built for this — a custom GPT with a companion workbook of contemplation questions, so you can keep going deeper long after the session ends.
Come get your New Era Leader report — and come see the sparkling reflection.
The world will be saved by the ignited woman.
I can’t wait for you to see what’s coming.
— Julie
