We’re back with another episode in this series where I really want to drive home the point that you don’t need to learn AI. AI needs to learn you.
But in order for AI to learn you, you need to learn you.
What I’ve found is that it’s the lack of clarity, the real deep work to understand your unique differentiation, who you are, your brand, what you’re here to say, who you’re here to serve, how you’re here to help people. That lack of clarity is the number one challenge that female service-based entrepreneurs have.
And because I help women near and over 50, it’s even worse. We’ve invested our time and our energy into all these beautiful souls in our life, our family, our careers. So when we’re about to embark on our next chapter and bring forth the work we’re meant to do in the second half of our life, we start with confusion. We can’t see the talent, the wisdom, the superpowers, the gold that we’re here to bring out into the world.
And then everything sounds the same. I see it every day.
That clarity is exactly what we’re getting on October 28 in the IGNITE Her® Brand Intensive. I’ll tell you all about it at the end.
This is the second episode in a short series. If you missed the first one, “You Don’t Need to Learn AI. AI Needs to Learn You,” start there. Subscribe so the rest of the series lands in your inbox.
If we’re new to each other
I’m Julie Ciardi, a former IBM Global Vice President of Marketing and Sales. I left in my early 40s, and I’m now in my early 50s, to start my own business helping women step into their second act. Their legacy work. What they’re really here to do in the world.
We do it using my version of the I Ching and Human Design, so that you can get to that level of differentiation and see your gifts with clarity for yourself. And then, yes, take your AI to the next level.
The old way of building a personal brand is ending
We’re going through a major shift online. Internet marketing is changing dramatically. People want real. People can see through the noise and the shiny objects and the funnels.
I think it’s why we’re seeing such an uptick in Substack. People are over the 15-second reels and hooks dragging them down rabbit holes. They want connection. They want to go deep and have a relationship. We’re even seeing influencers move to Substack.
This new era is about coming into your own design, your own unique, perfect self-expression that you’re here to bring into the world. It’s about tapping into your inner knowing, your intuition, your inner authority, instead of listening to the gurus telling you to create 100 reels in a day and go viral.
And this happened to me. When I first left IBM nearly ten years ago, I got so caught up in what the gurus were saying that I wasn’t even listening to myself. How to create a niche, how to pick your avatar, the blue ocean strategy, the funnel, the evergreen webinar. Every cell in my body knew that was not how I wanted to build a business. I also didn’t want to go down the social media content hamster wheel or be an influencer.
So I can proudly say that for over seven years, I’ve created content for my clients, not content for an algorithm. And it is life-giving.
It does mean I’m not internet famous, and I’m totally fine with that. I’m fine having a multiple seven-figure-per-year business, doing what I love, and not being internet famous. I don’t use affiliates. I’m focused on my legacy work.
And I believe that’s where we’re all going. Every one of us, you included, has a sliver of humanity we’re meant to stand on our soapbox for. Be you, proudly, clearly, going long form, whether that’s audio, video, or written.
You don’t pick a niche. You pick a soapbox.
Three years ago I went to a conference full of life coaches. I was asking these incredible women, “When did you become a life coach?” “Oh, about three years ago.” “Fantastic, tell me about your business.”
“Well, it keeps starting and stopping. I’m in niche drama. I pick a niche, it doesn’t really work, or I didn’t give it enough time, so I’m picking the next niche.”
Spinning, spinning out. I can’t tell you how many times I’ve had that conversation.
The old way was, I’ve got to pick a niche, and people would spin out in niche drama forever. We don’t pick a niche. We pick a soapbox. The more you understand your unique design and what you’re here to say, the niche forms around you.
The niche is you. The niche is in your body graph.
Your values, your convictions, your message are all in your design. Once you pull that out and start deepening your content, your podcast, your videos, your appearances on other people’s podcasts, it’s like a tuning fork. When people read your words or listen to you, they’re right in. It’s like a lighthouse bringing a ship in.
And it’s also repelling the people who aren’t for you, which is what you want.
Why everything sounds the same
We help our clients build something called the magic sales call. It’s like a sales consult, but so much more valuable: a beautiful session they host with prospective clients that creates value for the client and for the guide, and allows for an invitation to work together.
We recommend they build a landing page for it. Once you get Claude working for you and understanding you, it can create the most incredible sales pages and landing pages. You don’t have to know how it does it. You just ask.
But what Claude needs from you is the copy. Absolute clarity on who you are, what you’re offering, and who you serve. It can’t create the page without that.
Here’s what drives me bonkers, and honestly makes me sad.
I’ll be on a call with one of our clients, and with her words and her passion, she tells me what she’s feeling, who she’s helping, what’s bothering her that she wants to solve in the world. She’s on fire.
Then she sits down to write the copy for her magic sales call page, and it’s like this:
“I help women achieve their best life and get unstuck and find self-love and become their highest self.”
What? That’s what everyone says. It’s going to sail right on past everybody. I know that woman has deep convictions. When her people hear her, they’re like, yes. But when she goes to write copy, it’s blah, blah.
I bet this is resonating right now, because it happens to almost every woman I know.
The way we stop it is to put the gold into AI. Put the fire of you, your uniqueness, your values, your messaging, your convictions, deeply into your Claude. So when it’s writing copy for you, or you’re handing it your transcripts, what comes out the other side is gold.
What I hear all the time is, “I’ve tried to use AI and it doesn’t sound like me. It sounds like everyone else.” And everyone else is going to begin to sound the same. We’re seeing it everywhere.
The way you pour rocket fuel on your mission and your brand is to sound so not like everyone else that you stand out in a sea of AI, and then use AI to pour rocket fuel on that uniqueness.
The niche is you. It’s in your body graph.
On October 28, we go deep into your design, pull out your outer authority, and start creating the instructions for your Claude on who you are, why you, and who you’re here to serve.
Go look at the page Claude built for me
I want to show you the power of this.
Go to the registration page for the October 28 intensive. That entire page was created by Claude. Claude went into my Kajabi and built it.
I wrote nothing. I typed nothing. I coded nothing. I used no skills. That was me talking to my AI, and my AI being so steeped in the depth of my brand, what I’m here to say, and who I am. It wrote all of it, pulled it together, and made it beautiful on its own, because of what I’ve fed it over time.
Take 10 minutes and read through that page. Read the testimonials. Notice the feeling in your body as you go through it.
If something’s going ding, ding, ding, pay attention to that.
Everything rides on clarity
People want to be successful on Substack, on Instagram, with their podcast, writing their book, pitching themselves onto other people’s podcasts. All of that success rides on one thing: clarity. Clarity on your message, your convictions, your values, who you are, what you’re here to say, and why you.
If you don’t have that locked in, AI isn’t going to work for you. Substack isn’t going to work for you. None of it will.
Clarity is my jam, and I give you clarity by using your own design. It’s magic.
The clarity on that page came from the clarity I’ve put into my Claude. And that’s what I want to help you build.
The IGNITE Her® Brand Intensive
Live Wednesday, October 28. Two and a half hours. Replay included.
We go deep into your design using the IGNITE Her Frequencies, Human Design rewritten for women, by a woman, in practical language, so you can clearly see your superpowers, who you are, what you’re here to do, and what you’re here to provide for others.
That’s your outer authority. It’s what people pay you for. It’s what people hire you for. It’s what people want to have you on their podcasts for.
This is for you if…
On a call, you’re on fire. Then you sit down to write your copy and it sounds like everyone else.
You’ve tried AI and it doesn’t sound like you.
You’ve been going back and forth on your niche.
What you get
The live intensive on October 28, plus the replay
Her Profit Map™, your 100+ page report, before we meet
The Daily Frequency, my daily mentorship: a private podcast every morning, with women listening in over 30 countries
Our community for support, my private mobile app, and additional trainings you unlock immediately
A full year of IGNITE Her® Daily
Why join now You don’t have to wait until the 28th. When you save your seat, you unlock the IGNITE Her® Daily system today and get started right away.
Already in the Substack Soapbox? The 28th goes even deeper into your design than the Soapbox does.
It’s $399 for the year.
Let’s go build your brand brain together. Let’s get you the clarity that creates rocket fuel for everything you’re here to do.
You don’t need to learn AI. AI needs to learn you.
xo, Julie
Tell me in the comments: what’s the one thing you say on a call, all fired up, that never makes it into your copy?
Listen to episode 1, “You Don’t Need to Learn AI. AI Needs to Learn You”
P.S. There are a few more episodes coming in this series. Subscribe so you don’t miss them.
And if that ding, ding, ding is already going off, I’ll see you on October 28 - Save your seat here!
