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Architect Your Substack Publication Using Your Human Design.

Simply upgrade the the Substack Soapbox (my paid member tier) to join us!

Join us!

Everyone is teaching you the how.

What’s the Notes strategy. How do I set up Substack. How do I do my paid tiers. We have all of that inside the Soapbox, and you’ll get it. But the how is not the most important aspect of Substack.

YOU are.

This is about the why, the what, and the who. Who are you trying to reach? What is the content you’re trying to reach them with? What’s the value proposition? Why should people want to read what you’re putting out there?

And here’s probably the most important part — who do you need to show up and be on Substack in order for your message to actually be received, for your paid tiers to be bought, and for your Substack to grow and monetize?

You have to know how you are uniquely designed to be experienced.

That is exactly what we’re doing together on Wednesday, September 23rd at 11am Eastern, live on Zoom. A workshop specifically on your Human Design profile and how it affects your publication strategy on Substack — and you’ll gain insights on your sales and marketing in general, related to your profile.

If you are in our Soapbox, in our Red Rebelle Room, or in IGNITE Her University — you have a ticket. You’re coming. It’s on your shared calendar.

If you are not, this is your opportunity to join us. You just need to join the paid tier of my Substack. It’s called the Soapbox, and it’s $79 for the entire year.

Join us here!

Let me be clear about what that $79 is buying you.

This one workshop on the 23rd is worth way over $79. But it’s worth a $79 entrance fee into the Soapbox, and you get access for the whole year. When you join, you’re getting our entire Soapbox training — Substack 101, podcasting on Substack, all of our past trainings. It’s all in Kajabi. You get every workshop we create for the next 12 months, and all of the Substack Reviews I do once a month.

You do not need to be a Substack user. You don’t need to be consuming on Substack. It is your ticket in to workshops like this one.

It’s the best $79 you’ll ever spend.

Why this workshop matters

Because this workshop is going to help you stop wasting time.

It’s going to take everything else you’re doing on Substack and make it so much more aligned with your design — so that the content converts. So it attracts your tribe. So you learn how to establish your publication based on what people need to see, hear, and believe to actually want to pay you.

Listen. When you go and consume someone’s podcast, or someone’s article on Substack, even their Notes — you are experiencing them. They are coming across in a certain way.

And some of those people, you’re like, oh, this is really good. This resonates with me. This is something I want to subscribe to. Ooh — I want to upgrade into their paid tier.

There’s a reason. It is not by chance.

And of course there are others where you’re like, yeah, no. I’m not interested. It could even be around the same topic. Certain people you’re drawn to, certain publications you’re drawn to, and others you’re not.

So how can you make sure that you are showing up in the way that people need to experience you?

The way we do that is quite simple. We need to understand our Human Design — but most specifically, our Human Design profile. It teaches us so much about how we are meant to be experienced by others, so that they begin to trust us, know us, like us, buy from us, follow us, subscribe to us.

That’s what we’re doing on September 23rd.

I have absolutely had content fall flat

There are 12 Human Design profiles. I’m a 2/4.

Our profile tells us so much about the sales and marketing strategies — and the pitfalls, the caveats, and the magic — that we need to be aware of. Because our profile shows us how others are meant to experience us. And if they’re not experiencing us correctly through our content, it’s going to fall flat.

I don’t know about you, but I have absolutely had content fall flat. I’ve had strategies fall flat that worked for other people. I talked about it in part one — I spent over $5,000 on a quiz funnel that yielded zero sales. It was wildly successful at creating leads. It created no sales. Because I wasn’t following my design when it came to the sales and marketing.

Don’t you want to monetize?

I have been on Instagram for nine years. I’ve never made a dollar on Instagram. I have been on Substack for nine months and have made almost $70,000 directly from the platform — and Substack was a huge driver of leads into my $1.2 million launch in May.

This is a worthy conversation.

Substack is not another social media platform

I say this all the time, but it’s so worth repeating.

Substack has a social media component. It’s called Notes. Notes is not Substack. Notes is a component of Substack.

This is a critical distinction, because what I’ve found is that if you go into Substack with the mindset of it being a social media platform, you’re going to miss the whole value prop. With Notes, the only people you’re reaching are people who are on Substack — users of the Substack app. That’s important, and it can be an area of growth. But that is not all of Substack.

Let me blow your mind for a minute. You can be using Substack to wildly grow your business without someone being a user of Substack. Without someone having the Substack app downloaded to their phone. Yes.

Because the most powerful aspect of Substack is that it’s a publishing platform. It is also a monetization platform. A collaboration platform. A communication platform — I hate to use the word CRM, but yeah, it can be that too. 100%. It’s a podcasting platform — I got rid of Libsyn. What it can do is insane.

If we think of it too narrowly, we’re going to miss the opportunity. And if you’re a solopreneur or have a very small team, Substack can literally reduce so much complexity in your business. It can reduce your tech stack.

I want you to think about a magazine. A newspaper. What blogs used to be. A TV show, a radio show, a news show. That is what a Substack publication is — and it can be any of those things or a combination of them. Your Substack could be a magazine with a talk show. That’s how I look at mine. My podcast is on Substack, and I create multimedia articles that are always tied to a podcast, so people can listen, they can read, they can experience.

We’re talking about you creating your core content — your podcasts, your articles, the content that becomes your body of work. Versus posts on Instagram that go into the abyss, never to be seen again. Substack also connects to YouTube and LinkedIn. It is a publishing platform for your best work.

We’re going to start here on the 23rd, so that we all get our mindset correct around the possibilities of Substack — and then get your content, no matter what platform you’re using, dialed in and aligned to your profile.

What we’re doing on the 23rd

First, you’re going to run your report — your 50 Not Finished® Human Design report. I have rewritten all the language so it is so much more clear. You’ll download that before we meet.

Then on the 23rd, I’m giving you a JulieBot — a custom GPT specifically on your profile — with a workbook, so you can get to work on what you need to create in your Substack publication. Clear, confident, and actually creating conversion.

I want you to walk away with absolute clarity and a breakthrough on the kind of content — your content strategy, the topics, maybe the angles you need to be taking.

Today is my 52nd birthday, by the way, and I am feeling quite generous. I want to make this worth your while.

This is going to be one of the most powerful things you can do to close out 2026 going into 2027. If you already have a Substack — really upleveling it. If you don’t have one yet — really beginning to explore why this could be the most powerful platform to publish your content, ever, and what you want to be including in your content based on your Human Design.

Wednesday, September 23rd. 11am Eastern. Live on Zoom.

If you’re in the Soapbox, the Red Rebelle Room, or IGNITE Her University, it’s already on your shared calendar. If you’re not — join us for $79, and unlock the whole year of everything.

join us!

That’s also my daughter’s birthday. She’ll be 23 on the 23rd. And we are going to have an incredibly powerful session together — worth every penny of that $79.

Can’t wait to see you.

xo, Julie

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You can join us each morning by becoming a RedRebelle - a founding member - just go to www.julieciardi.com…

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Want to learn more about our next live workshop - Architect Your Substack Publication Using Your Human Design

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So many people are excited by the promise of Substack — and they should be. It is not just another social media platform. Yes, it has a social element in the form of Notes. But it is so much more. It is a platform to publish your content that can be used everywhere. It is a huge email marketing strategy. It is a podcasting strategy. It is so many things wrapped into one, and it still blows my mind.

Here is the mistake. People think they really need to understand how to use Substack — instead of understanding how to bring their unique personal perspective, their convictions, and their content in a way that is completely different than content creation on any other platform.

There is an opportunity right now to create something foundational to your business, your brand, and the legacy work you are here to do in the world. But if you get swept up in the how and the tactical, you will miss the most important part — building strategically and in alignment with you.

You are the unique factor you are bringing to Substack.

9/23 LIVE Workshop - Architect Your Publication by Your Human Design

Join the 9.23 Workshop!

This is not content pillars. This is your own show.

We have moved beyond content pillars and content calendars and all of those things.

On Substack, this is about creating your soapbox. This is about having your own personal show. Your publication is the ultimate reflection of you — what you are here to say, what you care about. I almost want you to look at your publication as its own newspaper, its own radio show, its own TV show, its own magazine.

It is not like Instagram. It is not like LinkedIn. It is not Facebook. It is none of those things. This is an opportunity to re-establish your brand in a way that is so authentic to you.

And I believe that understanding your Human Design more deeply — not regular Human Design, but Human Design the way we teach it in the IGNITE Her® Frequencies — is what helps you architect your presence and your publication. Architect really is the best word for this.

Your publication is your body of work.

Your publication on Substack is your body of work. My publication on Substack is now my website.

You cannot go to any other platform and see your body of work. You do this incredible reel, you do this post — and it is gone forever in two days. It is a black sinkhole of content.

That is not what Substack is. Substack becomes a curated body of work that can be leveraged over and over and over again. It is completely different.

So if that is the case, you want to make sure you are thinking strategically about your publication. And what is happening is that people are so down in the weeds on the how.

How do I use Notes? How do I create an article? How do I get other publications to recommend me? How do I do collaborations? How do I go live? What is the best Notes strategy? How do I set up my paid tiers? How do I do subscriber perks? How, how, how.

What is missing is deep work on the what.

What is your publication? What is the content you are putting out there? What are your angles? What are your convictions? Who are you creating this for?

It is the what and the who.

The how is the easy part.

I am sure you are getting a lot of help and support on the how of Substack. In fact, inside our Soapbox, I give you all the how.

The how is the easy part, quite frankly. Especially now that you can literally connect your Claude up to your Substack — the how is not a problem anymore.

What is a problem — and what I am witnessing — is this. People are learning the how, they are putting their stuff out there, and then they say, “But nothing’s happening.”

I am following this Notes strategy and no one is joining my paid tier.

I created a paid tier and no one is buying it.

I created a paid tier, people are opting in, and then they unsubscribe.

I am putting an article out every single day and nothing is happening.

I am going live and nothing is happening.

Listen. The how is not the biggest thing here, even though I know our mind thinks it is. Our mind thinks there must be a Notes strategy, an article strategy, a collaboration strategy that is going to open everything up. I am not saying those things aren’t helpful — they completely are. But they cannot be helpful if you do not have the what and the who and the why really dialed in. And not just dialed in — aligned with the energetic blueprint of your design.

You are here for a very specific reason, for a very specific sliver of humanity. If you are not developing content in the way you were specifically designed to bring your message into the world — what that message is, your brand, your persona, who you are meant to be seen as — and if you are not bringing it to the right people in the way they need to hear it, consume it, and experience you, it is going to be a miss. And it is going to be a bummer when you spend all this time developing on a platform and it does not work.

I know, because I did exactly this.

The $5,000 quiz that made zero dollars.

In 2022, before I understood my Human Design, before I understood any of this, I spent about $5,000 and six months of my time on a quiz strategy.

Quiz strategies had become the thing. Everyone was doing a quiz. It was the funnel. So I invested in the how. I put the whole thing together — the content, the flow, all of it. So much time. Then I put ad spend behind it.

And guess what? The ads did fantastic. Thousands and thousands and thousands of people completed that quiz.

Guess how much money I made off that quiz funnel?

Zero.

No one converted at the other end of that funnel into what I was selling. I got the how down. I got it out. It was actually beautiful, and people wanted to take it. But because I did not understand my design, it was never going to work — and I had no idea.

Now I know. I would never do something like that again, because now I understand how people are meant to experience me. They are not meant to experience me in a quiz funnel — or a quiz funnel alone. There are other elements that are so required for my design in order for people to experience the belief and the trust to then be able to buy, even something lower ticket.

That is why I am watching so many people go down the rabbit hole of time and money on the how of Substack — and I do not want you getting to the other end without the result, like I did with the quiz.

9/23 LIVE Workshop - Architect Your Publication by Your Human Design

Become a paid member to attend!

Your profile is your public role.

This is where your Human Design comes in.

Your profile — not your profile on Substack, although it is tied to it — your profile in Human Design is also called your public role. It gives you so much insight into how others are meant to see and experience you. Which is exactly how they experience you through your Substack. And when we are off the mark on that, it falls flat.

This one aspect of your design can tell you so much about the what and the who for your publication. I have rewritten the language so it is super applicable — very different, very unique from how Human Design is taught anywhere else.

You have to understand your design so that you create your publication, pull together the right strategy that works for your design, and reach who you are here to serve.

That is what we are going to go deep on together.

The Publication That Pays — September 23 at 11am Eastern

I am running a live workshop on September 23rd at 11 Eastern, and I am going to be teaching — very strategically, based on your unique design — how you want to be thinking about your content, your publication, your body of work, and how you are making the offer into your paid tiers.

We are going to look at your profile, your public role, and what it says about how you are meant to be seen and experienced. And we are going to look at Substack completely differently than any other platform.

You are going to get such clarity on where you need to focus and dial in — so that all the how you are learning on Substack can actually work.

If you are already a paid member or a founding member - you are IN - the workshop is on your calendar.

If you are not a paid member, join us! Let’s focus on the WHAT & WHY of your publication, not just the HOW.

Join us!

I cannot wait. It is going to be epic.

— Julie

You can join us each morning by becoming a Red Rebelle - a founding member - just go to www.julieciardi.co…

Read more

I want to take another moment to reiterate this, underline this, and I find that those of you that have been studying or using human design for some time need to hear this more than someone that’s brand…

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Hi Soapboxers!

Join Julie for the Monthly LIVE Substack Review this Wednesday, September 16!

Our Monthly Substack Reviews are where the entire IGNITE community comes together: University members, Red Rebelles, and Soapboxers, all learning and growing on Substack together. ❤️

Julie takes you behind the scenes of her own Substack and shares what’s new, what she’s testing, what’s working, and what she’s noticing on the platform right now.

Read more

So many people are excited by the promise of Substack — and they should be. It is not just another social media platform. Yes, it has a social element in the form of Notes. But it is so much more. It is a platform to publish your content that can be used everywhere. It is a huge email marketing strategy. It is a podcasting strategy. It is so many things wrapped into one, and it still blows my mind.

Here is the mistake. People think they really need to understand how to use Substack — instead of understanding how to bring their unique personal perspective, their convictions, and their content in a way that is completely different than content creation on any other platform.

There is an opportunity right now to create something foundational to your business, your brand, and the legacy work you are here to do in the world. But if you get swept up in the how and the tactical, you will miss the most important part — building strategically and in alignment with you.

You are the unique factor you are bringing to Substack.

9/23 LIVE Workshop - Architect Your Publication by Your Human Design

Join the 9.23 Workshop!

This is not content pillars. This is your own show.

We have moved beyond content pillars and content calendars and all of those things.

On Substack, this is about creating your soapbox. This is about having your own personal show. Your publication is the ultimate reflection of you — what you are here to say, what you care about. I almost want you to look at your publication as its own newspaper, its own radio show, its own TV show, its own magazine.

It is not like Instagram. It is not like LinkedIn. It is not Facebook. It is none of those things. This is an opportunity to re-establish your brand in a way that is so authentic to you.

And I believe that understanding your Human Design more deeply — not regular Human Design, but Human Design the way we teach it in the IGNITE Her® Frequencies — is what helps you architect your presence and your publication. Architect really is the best word for this.

Your publication is your body of work.

Your publication on Substack is your body of work. My publication on Substack is now my website.

You cannot go to any other platform and see your body of work. You do this incredible reel, you do this post — and it is gone forever in two days. It is a black sinkhole of content.

That is not what Substack is. Substack becomes a curated body of work that can be leveraged over and over and over again. It is completely different.

So if that is the case, you want to make sure you are thinking strategically about your publication. And what is happening is that people are so down in the weeds on the how.

How do I use Notes? How do I create an article? How do I get other publications to recommend me? How do I do collaborations? How do I go live? What is the best Notes strategy? How do I set up my paid tiers? How do I do subscriber perks? How, how, how.

What is missing is deep work on the what.

What is your publication? What is the content you are putting out there? What are your angles? What are your convictions? Who are you creating this for?

It is the what and the who.

The how is the easy part.

I am sure you are getting a lot of help and support on the how of Substack. In fact, inside our Soapbox, I give you all the how.

The how is the easy part, quite frankly. Especially now that you can literally connect your Claude up to your Substack — the how is not a problem anymore.

What is a problem — and what I am witnessing — is this. People are learning the how, they are putting their stuff out there, and then they say, “But nothing’s happening.”

I am following this Notes strategy and no one is joining my paid tier.

I created a paid tier and no one is buying it.

I created a paid tier, people are opting in, and then they unsubscribe.

I am putting an article out every single day and nothing is happening.

I am going live and nothing is happening.

Listen. The how is not the biggest thing here, even though I know our mind thinks it is. Our mind thinks there must be a Notes strategy, an article strategy, a collaboration strategy that is going to open everything up. I am not saying those things aren’t helpful — they completely are. But they cannot be helpful if you do not have the what and the who and the why really dialed in. And not just dialed in — aligned with the energetic blueprint of your design.

You are here for a very specific reason, for a very specific sliver of humanity. If you are not developing content in the way you were specifically designed to bring your message into the world — what that message is, your brand, your persona, who you are meant to be seen as — and if you are not bringing it to the right people in the way they need to hear it, consume it, and experience you, it is going to be a miss. And it is going to be a bummer when you spend all this time developing on a platform and it does not work.

I know, because I did exactly this.

The $5,000 quiz that made zero dollars.

In 2022, before I understood my Human Design, before I understood any of this, I spent about $5,000 and six months of my time on a quiz strategy.

Quiz strategies had become the thing. Everyone was doing a quiz. It was the funnel. So I invested in the how. I put the whole thing together — the content, the flow, all of it. So much time. Then I put ad spend behind it.

And guess what? The ads did fantastic. Thousands and thousands and thousands of people completed that quiz.

Guess how much money I made off that quiz funnel?

Zero.

No one converted at the other end of that funnel into what I was selling. I got the how down. I got it out. It was actually beautiful, and people wanted to take it. But because I did not understand my design, it was never going to work — and I had no idea.

Now I know. I would never do something like that again, because now I understand how people are meant to experience me. They are not meant to experience me in a quiz funnel — or a quiz funnel alone. There are other elements that are so required for my design in order for people to experience the belief and the trust to then be able to buy, even something lower ticket.

That is why I am watching so many people go down the rabbit hole of time and money on the how of Substack — and I do not want you getting to the other end without the result, like I did with the quiz.

9/23 LIVE Workshop - Architect Your Publication by Your Human Design

Become a paid member to attend!

Your profile is your public role.

This is where your Human Design comes in.

Your profile — not your profile on Substack, although it is tied to it — your profile in Human Design is also called your public role. It gives you so much insight into how others are meant to see and experience you. Which is exactly how they experience you through your Substack. And when we are off the mark on that, it falls flat.

This one aspect of your design can tell you so much about the what and the who for your publication. I have rewritten the language so it is super applicable — very different, very unique from how Human Design is taught anywhere else.

You have to understand your design so that you create your publication, pull together the right strategy that works for your design, and reach who you are here to serve.

That is what we are going to go deep on together.

The Publication That Pays — September 23 at 11am Eastern

I am running a live workshop on September 23rd at 11 Eastern, and I am going to be teaching — very strategically, based on your unique design — how you want to be thinking about your content, your publication, your body of work, and how you are making the offer into your paid tiers.

We are going to look at your profile, your public role, and what it says about how you are meant to be seen and experienced. And we are going to look at Substack completely differently than any other platform.

You are going to get such clarity on where you need to focus and dial in — so that all the how you are learning on Substack can actually work.

If you are already a paid member or a founding member - you are IN - the workshop is on your calendar.

If you are not a paid member, join us! Let’s focus on the WHAT & WHY of your publication, not just the HOW.

Join us!

I cannot wait. It is going to be epic.

— Julie

We talked extensively on Friday on the 47. It was probably one of the most powerful daily frequencies. I highly recommend you keep Friday’s daily frequency on the 47 nearby. It really holds the keys — but so does the 22.

The 22 I know very deeply. I have the 22. The 22 is par…

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At the highest level, the 47 is about this: we are meant to make sense of our lives. To observe. To gain insight, lessons, perspective, conviction from the experiences we’ve lived through.

And especially this — we will continue to experience a pattern in our life over and over again until we learn and…

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This isn’t some woo thing where we’re reading the background frequency in this woo way. I mean, it can be. But in reality, what moves me so much and just blows my mind about …

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When we believe and think that it is a problem, we’re gonna put ourselves in a really tough spot. Because I remember hearing this — I’m pretty sure it was from Bob Proctor — he …

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And it’s a normal thing. It’s such a normal part of not just life, but of the ability to create, of being an entrepreneur, of being someone that is here to do their legacy work. We’re going to have the 64/63 energy happen…

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Everywhere I look — and you may too, depending on what platforms you’re on and where you’re looking online, podcasts and things like that — there is this huge push to having AI agents and using AI to set up everything to be automated in your business to create freedom.

It reminds me so much of the gold rush that happened in like 2017 to 2020, 2021. Make money while you sleep. Passive income. Just float on your flamingo float in a pool and you’ll make oodles of money doing nothing.

And we’re experiencing that again, because that dream obviously sounds appealing to some extent — although I would never want to do that, because I love the work that I do. I’m not trying to get rid of the work that I do. I love the work that I do.

I want to do the work that I do better. That’s my focus. I’m not trying to eliminate work. I’m trying to do the work that I do better, more impactful, more powerful out in the world.

But it’s the same shiny dream that is now wearing a different outfit, wearing different clothing. And it’s the clothing of put AI agents in your business, and then you will not have to do anything, you will not have to hire people — which is incredible, because who wants a team, and team is hard.

And you know what, team is hard. It is so hard. However, it’s everything.

It’s everything. The right team of actual human beings will catapult your business in the direction that you want it to go in, which is to be of service. Most people, including myself, most people in our community are mission-driven businesses. They are businesses that are their legacy work. They’re here to make impact. They’re not here to just make money. Money is the byproduct of the service that they are providing.

So be careful. Be leery of how AI is being positioned.

The two things I believe AI actually has the power to do

I want to share how I’m using AI and why I believe AI has the power to do two powerful things.

Number one, it can make what you are delivering — delivering to your clients, delivering to the world, to your audience — more effective, more beautiful, more impactful. Which I love, and I’ll share what I mean by that.

And it can help you not have amnesia about the gold that you are creating. It’s about using AI as this accountability and creation partner.

Because AI doesn’t have emotions. AI isn’t afraid. AI doesn’t need courage or confidence to take bold action, like we do. AI isn’t bogged down with paradigms and limiting beliefs.

So AI can be your ultimate co-creative partner on your incredible intellectual property — what you’re here to create in the world, what you’re here to deliver to the world.

I want to talk about how I’m doing this. But also the why. The why.

The why

I’ve been in business since 2018. That’s when I started Julie Ciardi LLC, and that’s when I truly started to develop this business that I have today.

It took 18 months from that point to really catapult it into revenue generating. And then it’s gone through evolutions, as of course it should — because as we grow and we increase our confidence and courage and abilities and mastery, what we offer to the world also evolves. It deepens and it evolves. That’s how this works.

It’s just been such a journey of that growth.

But here’s what I can tell you. In the last year of leveraging AI — and it’s been really a year, less than a year of really bringing it in — it has catapulted the results in my business and the results of my clients. And it’s not because we’re just doing things more effective and efficient and without humans.

What’s happening is a deepening of mastery. Of your own mastery. Of my own mastery.

I use Claude, and again, you can use any AI you want to use. It’s the effectiveness of the AI to deepen your work in the world. And its effectiveness in the world comes from how much you are putting in and spending time with it — for it to get to know you, to know your IP, to know your strategy and where you’re going and the ideas that you have, and how much you know your dream clients and your market and your industry.

You have to spend that time.

I am working with my Claude every single day, almost all day long, as my co-creative partner in the work that I am meant to do in this world.

I’m not sending it out to the internet to build my stuff

I’m not using it as a co-creative partner because I’m having it go out into the web and out into all its knowledge to build my stuff. Not at all.

I’ve developed projects in Claude that are fed with my stuff. My IP. My years of thinking.

And guess what happens when you are a human? All that knowledge, all that expertise, all of that thinking and ideas and IP — we forget. We forget it’s gold.

We will do a podcast two years ago and then forget the power that it had, and people saying, oh my God, this resonated with me, this helped me. We’ll forget, because we’re human.

Or if you’re like me — I’m a 2/4 from a Human Design, IGNITE Her® Frequency standpoint. Two-fours cannot see their own genius.

My Claude projects can.

I am using AI to create a quantum leap of mastery. A quantum leap in getting my IP, my thought leadership, the value that I want to bring to the world, out into the world.

That’s how I’m using AI.

What it’s doing for my clients

The beautiful thing is it’s helping my clients so much, because I’ve created and leveraged AI in the delivery of our programs. They can ask me questions — we call them Julie bots. I fed the bots with my language, with my ideas, with my IP, so that my over a thousand clients around the world can actually utilize the AI as if they were talking to me, so that it can go faster. They can go deeper. It’s so powerful.

The other thing I’m using AI to do with our clients is this. I will do a live training, and I can take that transcript of that live training and very quickly develop a resource, a tool, a workbook that is on brand. So it’s beautiful. And it’s taking the key things that I just taught and shared and putting it into something usable and valuable for our clients.

It’s incredible.

So I’m able to go faster, yes. And be more efficient, yes. But not because I’m eliminating humans.

It’s because I am literally magnifying the value of my IP, my thought leadership, what I’m here to do and say and what I’m here to teach, into the stratosphere — because I’ve built these projects out.

I’ve built my Claude out as my brain on steroids. My brain, my knowledge, my life work is there in my AI, without the paradigms, the stories, the limiting beliefs, not being able to see my genius, not being able to see the value or connect the dots.

That’s another beautiful thing that I love to do — actually connect the dots across my work. AI can do that. AI can do that when you’re actually spending time with it. Not to replace humans, not to replace your team, but to amplify your work in the world and bring deeper value to your work in the world, because AI can see things we can’t see. And it is not limited by our own minds and our own stories.

Does this make sense? This is how I’m using AI.

I’ve gone the opposite direction of most entrepreneurs my size

I went down the rabbit hole for two seconds of trying to create agents that do things for me. Now, done.

In fact, I’ve probably gone the opposite direction of most entrepreneurs with a company of my size. I’ve actually hired more people. My team right now is bigger than it’s ever been since 2018 when I started my business. My team is bigger than it’s ever been.

Why? Because I want more human touch with our clients than ever before. Not less. I want community connection.

And yes, I want my team to be AI courageous and to leverage AI where appropriate — but to also know when we absolutely do not want to be using AI.

Let me give you an example of what I mean by this. I have someone on my team who’s been doing a phenomenal job of client communications. This is going to be over a thousand clients. Client communications around logistics, replays, the calendar. We have merch, so selling of our merch, or letting them know something that’s coming up.

I have no problem with AI being used to create the communications when it is around logistics and things like that.

But we are not going to use AI at all when we are creating a communication that is truly needing to be from the heart, or leading our clients, congratulating our clients, recognizing our clients. That needs to be human written.

And it needs to be, because we can tell, right? I mean, we all know now. It’s pretty obvious when we’re using AI, and I have no problem with it. But we are being very careful to use it where it’s appropriate, and then to use our human heart writing when that is called for.

I’m even noticing — it’s on LinkedIn right now, like heavy — but I’m already noticing it creeping into Substack. I can tell people are maybe screenshotting a note or an article, putting it into their AI to get a response that they can use in the comments to bolster themselves up and further their own self, which is what happens on LinkedIn. And I’m already seeing it happen on Substack.

But you can tell. You can see it, right?

So you have to be careful. We want to use AI where it makes sense.

My AI statement

Now in Substack there’s this controversy around AI and people using AI to write their stuff and all the things. I am very clear, and I have created my own AI statement.

And this is my AI statement. This is true for everything that I’m doing. Everything that I’m doing.

I speak it out. A podcast, a chapter of my book, whatever it’s going to be — I speak it all out, which has nothing to do with AI and everything to do with what’s in my mind, my heart, speaking it out.

And then I put that podcast out there, like I’m going to do with this one. But I take the transcript, and using my highly developed — and I mean highly developed — Claude projects that are fed with everything about me and my values and my IP and who my clients are and all the things, and what my rules are and what I expect: take my transcript. Do not put any of your words in it. Just take my transcript and make it into an article so people can read it.

And that’s what I do. It’s so powerful and it’s so, so effective.

To me, this is a way that feels really good to use AI. To be faster to market, faster to value, but still myself completely.

Cut out the noise and go all in

I wanted to share this perspective with you because there’s so much out there on how to use AI for all sorts of things. But I want you to really think of using AI and really taking the time and the energy and the focus and the effort.

I feed my AI my developed content every day. Every day I’m building that out. And it has a compound effect on helping my intellectual property, my thought leadership, what I’m teaching, what I’m bringing out into the world. How it’s impacting clients’ time to value is incredible.

So I wanted to share this perspective with you and invite you to be thinking about AI very differently.

While everyone’s arguing about AI — while everyone’s having either negative reactions to AI, or they’re over here trying to replace humans with AI — I’m just getting to work to deliver value to my people. To my sliver of humanity that I’m here to serve.

And you can be doing the same thing. Cut out all the noise and go all in, so that you can create more value to the people that you are here to serve.

And don’t be afraid to go the opposite direction and really lean into the human.

We have humans that reach out to all thousand of our people. I have someone that’s doing it. We have three — I don’t even like to use the word programs — we have three communities, I’ll say. We have our Substack Soapbox, we have our Red Rebelle Room, and we have our IGNITE Her® University. Those are the three things that we offer into the world. That is it. That’s all we do.

I have three people, one on each of those areas. I have someone on the Soapbox and all of the clients that are in the Soapbox. I have someone that’s on the Red Rebelle Room, and I have someone that’s in the IGNITE Her® University. They are proactively reaching out, connecting, serving those clients in those different communities.

It’s not AI. It’s not automation. It’s humans.

And it matters completely.

I hope this is inspiring. I hope that you can take some valuable things away from this episode today. And I’m excited to see what you create, and how you can bring your value at warp speed to the market by really developing your AI partner, your co-creative partner, to bring that legacy work out into the world.

All right, my beautiful friends. Have an incredible day.

— Julie