Today's frequency — the 19 — explains exactly why that worked. And …

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Is that what you want? Do you want to stay where you are, in the same cycle, with the same results?

There is a path to a quantum leap.…

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Ready to let the complexity go and get simple?

I have been studying business, leading a business or running a business for 30 years.

The online business space is WHACK. And completely derailing you from your life’s work.

Spend some time on this page, listen to the podcast above, leverage the free resources and you may see the light of simplicity at the end of the tunnel.

The full article is below if you prefer to read vs listen.

I am also dropping all the free resources right here so you don’t need to scroll.

Ready? Hit play on the podcast episode above to get started.

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31:41 Frequency Field Notes

Daily Frequency Sample 1: The 31:41

Daily Frequency Sample 2: The 31

Daily Frequency Sample 3: The 41

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Hey there, it’s Julie Ciardi, and I want to talk about what I believe is the biggest hurdle for most women — especially women over 50 — going after their big, impossible dream. Their legacy work. What they really want to do and create in this second half of their life.

And it’s something we can overcome — if we can actually put our finger on what the problem is.

We’ve overcomplicated it

The problem is that we’ve overcomplicated the online business space. We’ve overcomplicated the legacy work — how to do it, how to create it. And what I’ve discovered after eight years in business, six and a half years of running a group program for women around the world, helping thousands of women — what I can tell you is that most of them, and this may be you as well, want simplicity. Not a big, crazy empire. Not building an empire.

They’re not building a company they’re looking to sell. They’re not looking to have a huge team and some business that operates without them while they’re sipping margaritas on a pool float. We’re being sold that every which way you look — Instagram, Facebook, YouTube — but it’s not what we want.

What we want is to do our legacy work. We want to create value. We have a message and a mission, with a deep, deep yearning to get it out into the world. We just want to help people — and yes, we want to make money doing that. But what’s driving me crazy is how many women are stuck in overwhelm and confusion, not sure which way to go next, while carrying this deep yearning inside them to do their legacy work while they can. Because, listen — especially as you become 50 and over 50, we know every day is a gift. We don’t know how much time we have.

And we want to make sure we’re getting this calling that we have on our heart out into the world. And it makes me angry — it actually makes me angry — that the online business space, and all the gurus, and all the people making millions of dollars off of all of you, off of me, are making promises that most of the time aren’t even true and won’t even work. But worse, they aren’t even here to help you do what you really want to do. They’re here to help you get passive income, make money while you sleep, build a business that’s all AI-driven so you don’t have to do anything.

If you’re like me, you don’t want that. That’s not what you’re looking to build.

So herein lies the huge issue. So many women — and I’ve gone down this path, I’m sure you have too — buying these promises, buying these programs, these courses, these strategies. And they’re not even strategies to build what you really want to build. So what’s going on here? The online space has been trying to teach you to pick a niche — pick a niche that’s going to stand out — start the funnel, build your personal brand. And then create all this content so you can master the algorithm, and post every day. Not just once a day — many times a day. And create all these sequences. I mean, it’s insane. The amount of pressure in that system to create something so complicated — it causes us to abandon our dream. Abandon our legacy work.

And I am on a mission to stop that. I want to make it so simple. Simplicity is something that’s so important to me. It’s baked into my design — to take the complex and make it simple.

You have one job

And the good news is, it can be wildly simple. When we break it down to the most simplistic approach to what you want, it’s simply you sharing your thoughts, your beliefs, your passions, your convictions — sharing what you want to teach, and sharing it with your people, so that they can choose you.

See, we’ve had this all wrong. We think we need to go out and pick the niche and choose our clients and get clients. Here’s how to get clients. No. Clients have to choose us. People need to elect us as someone they want to hear, to listen to, to buy from.

You have one job. I have one job. And that is to speak, to write, to share our message, our mission — what we’re here to teach, what we’re here to be — so convicted upon it that we want to shout it from the rooftops. And to bring that out into the world.

It’s a publishing platform — not social media

I personally love Substack to do that. And within the Substack publishing platform, I specifically love audio and speaking. You may prefer writing, or video — but you can do all of that on the publishing platform of Substack.

Notice I’m calling it a publishing platform. I am not calling it a social media platform. It has a social media element — that’s the Notes feature — but it’s a publishing platform. It’s blogging on steroids. It’s a much more highly effective blogging, podcasting, and video platform, because it’s all three — in the most ridiculously smart, effective, dynamic, and time-efficient way to do those three things that we’ve ever had at our fingertips.

And everyone thinks Substack is a platform to go grow an audience on, like a social media platform. Anyone thinking that way has completely missed the opportunity.

Here’s how simple it is

I want to talk about Substack and what it’s not, and how you can actually use it — but before we get there, let’s get to how simple your job is to do your legacy work.

Here’s how simple it is. Ready? You’re not going to believe it.

You need to get in front of your people — not all people, your people. Virtually or in person. You need to share your message. You need to provide value in what you’re sharing. And you need to make an offer to help them go further in what you’re teaching and sharing. Make an offer. Make an invitation.

That’s it. If you want to know how I built my business — that’s how I built my business. I know it sounds crazy simplistic, but it is. And we’ve overcomplicated it.

We spend all this time — oh my God, the time we spend — building out a brand, building a funnel, writing email sequences, posting, creating content that goes into an abyss. That’s where the time goes: behind a computer screen, doing busy work that isn’t actually creating money, isn’t creating impact.

Maybe you want a community. Maybe you want to work one-on-one with clients. Maybe you want a women’s circle. Maybe you’re creating a network of women you’re here to pair up for connection and collaboration. Maybe it’s group coaching. Many of us here don’t call ourselves coaches — some of you are coaches, some are mentors, guides, facilitators, leaders. Maybe you’re an author. There are all different types of legacy work to do in this world.

We have overcomplicated this completely, spending way too much time and way too much money on busy work — when really, almost all of your time should be spent, quite simply, giving value for free in front of other people’s audiences. Sharing. Teaching. Sharing your story, your words of wisdom. Bringing people together.

So the formula goes like this. You get in front of other people’s audiences — ones that have your dream clients within them — and you give value. You have to give to get. I believe this firmly. For eight years, this is how I’ve built my business. Eight years. I give value for free. I make an offer, or an invitation. Some people choose to accept it. And I keep doing it, again and again.

That’s it. I don’t have a funnel. I don’t have email sequences creating money while I sleep. I’m not using AI to do that. I’m just showing up, delivering for free, and making an offer or an invitation. We call it OPA — other people’s audiences.

You could go on podcasts. You could do joint lives on any platform, including Substack. You could run free workshops in person, locally. You could go speak in other people’s groups and programs. This is the only way I’ve grown my business. The other OPA I love is running ads — but I run ads to my free workshops, to the free sessions I’m going to run to give first, to speak, to share. When we do this, people choose us.

We have to let go of the insane noise of the online space, let it go, and go back to absolute simplistic basics.

Now, that’s just the tactical, strategic stuff — the how. Everyone wants to know the how. How do I make money online? How do I make money doing my legacy work? How do I start a business that I love? That’s the how, and I want to keep it as simple as possible: get in front of audiences, virtual or in person, where you can give your heart for free. Make an offer or invitation. Some will accept.

And if you’re doing that, and people are not accepting your offer or invitation, it’s quite simple — one of two things, or both, is happening. You’re either in front of the wrong people, or you’re not making a juicy enough next-step offer. That’s it. So you get better and better at that.

See, what happens is, people test this method out, and then they go — well, that didn’t work. I guess I have to go buy this program with the 22-step funnel and system to get clients. And then that doesn’t work either. No. Stick with this basic formula, this basic strategy, and just get better at it. That’s how you win. That’s how you actually get to do the legacy work you’re here to do in the world. Full stop.

The fuel to make the how work is you

So that’s the how. But how do we make that how work? Because not everyone who does that simple strategy will have success. Why? Who they’re being. Their frequency. Their energy.

If you’re caught up in your head — I’m not good enough, what I’m saying isn’t really valuable, will anyone even buy this, who am I — wanting to play safe, not putting yourself out there, all the fears... that comes through. My friends, it comes through. Just like my two dogs, who are lying here sleeping next to me as I record this — they can sniff something out so easily. So can we. So can everyone. We can feel someone’s aura. We can feel someone’s frequency. We can feel it in how we look at them, and we can absolutely feel it in their voice, in their words, in their presence.

So when I say this, it’s so important: the how is wildly simple, but the fuel to make the how work is you. If you are not raising your frequency, your being, your attitude, your energy, your aura — when you go to execute that very simple strategy of getting in front of people, giving value, and making an offer, it will not work.

That’s why my whole system around the IGNITE Her Frequencies is to ignite that higher frequency in you, so that the basic strategy will work.

I have witnessed this now so many times. When I watch my clients who do this work, who use my system, who do their daily frequency — I do a daily frequency, a daily private podcast for our clients, so they can do the work to raise their frequency, so that when they go to do the work, it’s felt.

Every day, someone in our community is posting about how the daily work of the daily frequency is shifting their own frequency, so that when they show up to do the basic strategy, it’s actually working. One woman, Gina, just shared with us that she’s been using the daily frequency every day. She listens to my voice, she listens to the daily frequency, so she can witness in herself where her frequency is off, and what gold nuggets she can bring to her own community. She went to a women’s circle she was speaking in, in person, and people were transformed by her voice, because it was in a higher frequency. One person said, oh my God, you just literally transformed something in me today by what you shared. And the woman hosting the circle said — what’s going on with you? You’re lit up. You’re glowing.

The IGNITE Her Frequencies is the best possible glow-up and makeover you could have in your life. Why? Because you have to ignite that flame, that fire, that frequency in you, so that when you show up to do that wildly simple strategy, it works.

If you want to be successful on Substack — if you want a paid tier growing, a community, a membership, and you want to work with people one-on-one and change the world by doing your legacy work — it is so far beyond a strategy. I just gave you the most simple strategy, and it’s 100% effective. But it’s only 100% effective if you’re lit up from the inside out. If you’re riddled with fear, uncertainty, doubt, and don’t have a good self-image, I promise you the simple strategy won’t work. It won’t work, because people want the high-frequency person to be around. They want to be lifted up. They want to be transformed by another’s voice.

And you have that power. I have that power. You have that power — not to transform everyone, but to transform your people, to lead your people. You’ve got to be chosen by your people first. And the way you do that is you take my simple business strategy and combine it with the IGNITE Her Frequencies — and you are guaranteed to have success. Full stop.

I watch my clients and my community, and I see the ones doing the work. They glow. They literally glow from the inside out. I can see it. I was scrolling through Substack today — the only platform I scroll on — and I saw one of my beautiful clients, Charlotte Webb, glowing on video. She’s been doing this work on herself, so that when she shows up to give, to share, to speak, people are drawn to her. We are drawn to light. We want to avoid the dark, the lower frequencies. How you show up matters more than even what you show up to say or do.

So it blows my mind when people aren’t doing this work alongside the business work. They go hand in hand. It’s critical.

I rewrote Human Design

It’s why I built the IGNITE Her Frequencies — to make this simple. In just 20 to 30 minutes a day — maybe while you’re on your walk, getting ready in the morning, or driving — you tune in to the daily frequency. That’s my daily podcast for the members of the Red Rebelle Room. It will transform how you show up to do that simple, simple business strategy. It’s the fuel to actually make what you’re doing in your business work.

So what are the IGNITE Her Frequencies, and what is the IGNITE Her Frequency system? It’s for women near and over 50 who want to do legacy work in the world, who feel their calling. It’s based on the original Human Design system — but really, it’s much more based on the I Ching, the oldest, most ancient written text we have from human beings. If you think of every ancient text or scripture available for any religion, the I Ching goes alongside all of them — because all those books and scriptures are about the divine, and the I Ching is about being human. We have to understand what it means to be a human being that has a spirit, has a soul — but your spirit and soul are completely limited by your humanness. The I Ching is like a manual for how to be human at the highest frequency, so you can have what you want.

But it’s not an easy read. I have the I Ching. It’s rough. It’s hard to read. It’s esoteric. If you look at Human Design and all of these things, they can be very woo, very esoteric. And I don’t know about you, but I want to get down to business. I want to get simple. I want to get practical. I want to understand what’s holding me back, and the pathway forward to the most success I can have delivering my legacy work into the world. And I think you do too.

So I rewrote the I Ching, in a sense. I rewrote Human Design to be for women over 50 who are here to do that legacy work and just want to get down to business. Because we don’t have time. The clock’s ticking. The sand is coming through the hourglass. We don’t have all the time in the world to experiment with Human Design, to allow the seven-year transformation, to work with gurus and experts to read our designs for us and then experiment for seven years to fully transform. That’s what you hear out of Human Design. No. I’m 51. Seven years from now I’m 58. No.

We can create quantum leaps of transformation by making this a thousand times more practical. And that’s what we do in the Red Rebelle Room, with the Daily Frequency.

The Daily Frequency

It’s daily mentorship, by me, through your earbuds — so you can transform, and know what it means to be in a human body with a calling. It’s like an operating manual for being human, so you can operate correctly and get your mission out into the world. I’m very passionate about it.

I brought the Daily Frequency — the daily mentorship — to Substack. The cool thing about Substack is that you can have your paid content there. So if you’re in my founding member tier, the Red Rebelle Room, you get the Daily Frequency, and you can listen right on Substack, or on your podcast player. It’s that simple.

And why do I call it the Red Rebelle Room — spelled R-E-B-E-L-L-E, for the feminine? Because of this red, feminine frequency, and us rising and being rebels by actually fighting the inner demon, the inner shadow. It’s an inner rebellion. Your legacy work in the world requires you to do the inner rebellion against the lower frequencies that are holding you back. That’s what we do. That’s what the Red Rebelle Room is all about.

There is no secret strategy — the secret is you

I want to give you a taste. I’m going to give you a series of Daily Frequencies so you can tune in, listen, and use what I call the Frequency Field Notes — the handout I give you with the Daily Frequency after we go through a series. Every six days, the frequency changes, and we go into the next set. And the learning is all about how to be human.

The one I’m going to share with you is the 31·41. I want you to be able to listen, to experience what these are like, and to download the Frequency Field Notes, so you can see for yourself — is this something that could be valuable? And I sure hope it will be. Because it is the secret. The secret is you.

The secret is not some secret strategy for how to get clients and grow a business. There is no secret strategy. We already went through what the strategy is: get in front of your audience, deliver value for free, make an offer or an invitation. That’s it. And the only way that’s effective is if you are fully ignited — if your frequency is off the charts. Then people will want to do whatever you’re offering. But no one wants to do this real work. Or they think, that can’t be it. It is it. I promise. I promise, it is it — 100%, guaranteed.

So I’m going to do two things. I’m going to give you a simple taste of the Daily Frequency. And I’m going to give you one of the Frequency Field Notes to start exploring. And know that this is what I do with my clients in the Red Rebelle Room every day, Monday through Friday. It’s part of their daily habits and routine. We talk about having a morning routine and all these things — this is the one thing that has the capacity and the power to completely transform the effectiveness of the work you want to do out in the world. Because it’s got to start with you. You have to be the embodied leader. You have to be walking the walk. You have to be illuminated — light has to be literally pouring out of you to help the other.

Come join us

So here’s what I’ve got for you. I want to invite you to become a Red Rebelle. To start doing this daily frequency, daily, as your fuel. Join the founding tier — it’s $399 for the entire year. It’s incredibly powerful.

We also have a community. When you join the founding tier of Substack, the Red Rebelle Room, you also get invited into our private mobile app. You come into our community there, where we’re talking about the daily frequency, going deeper and further with it. You get connected to nearly 800 women — at the time of this recording, and it keeps growing — nearly 800 women around the world doing this work. And 95% of them are women over 50. It’s the most beautiful place on the planet, quite frankly. The power of that community is so uplifting. And almost all of them are also on Substack, doing this work.

This is your opportunity to quite simply get your legacy work out into the world in this second half.

So go below, grab the free episodes of the Daily Frequency, take a look at the Frequency Field Notes I’ve provided, and join us. Join us in the Red Rebelle Room. What I can guarantee is that after 30 days of listening to the daily frequency, your life will change. Your business will change. Your legacy work will change. You’ll be a happier person. You’ll begin to glow — and that glowing will attract your people to you when you show up and deliver value.

So take a listen, and join us when you’re ready in the Red Rebelle Room. This can be so much simpler than we’ve made it out to be. I promise.

Hope to see you inside, Red Rebelle.

— Julie

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You guys all know this one. You run a free workshop, put it out there, and invite people — you want a lot of people to come so that you deliver value and then make an offer to book a Magic Sales Call with you. And let’s say they don’t book a Magic Sales Call, or you don’t get the attendance that y…

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I’d say no.

Download the 31:41 Frequency Field Notes

So I want you to know that I feel the same way many, many, many of you feel. Because those aren’t my …

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The 41 is in the drive and stamina center. It is literally…

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The 31st shows us that our tribe needs to pick us, versus us picking our tribe. Everything I’ve been saying for a while now is about a soapbox — that you just need to get up on a soapbox and talk about what you believe so fully. And when you do that, …

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We are in the 31·41. The 31 is the influential leader. The 41 is the possibility pioneer. And these two are going to be the lesson for the next couple of days, because we’re already about halfway through this energy — we were in it over the weekend. When I think about…

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Everything will be better once I’ve achieved this result, once I’ve gotten there. I will be better when I’ve landed my first five clients. I will be better when I’m making $10,000 a …

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Because there are some people who have an offer or a program they sell consistently, for years, and they never change the name, never change what’s in it, and they can have success with that for quite some time. And then there are others — I’m included in this one — where the offer, the name, the delivery, what’s in it, all of it evolves over time.

And I really believe it’s tied to the type of business you have. But it’s not just the type of business. It’s your divine design.

If you’re fairly new here: I took the Human Design core system and developed it into something I call the IGNITE Her Frequencies. It’s a blend of many things — Human Design, the I Ching, decades of my own personal growth and development, my study of Bob Proctor’s work and being mentored by him, and Dr. David Hawkins’ work on frequency. The IGNITE Her Frequencies are all about the major uniqueness each of us carries in our design — the perfect self-expression we’re here to bring into the world. And we’re meant to do it in very different ways.

So there’s no one right way to have a business. There’s no one right way to have offers. What matters is that you understand yourself and the mission you have.

Learn more about IGNITE Her

It’s tied to your design

For me, as a 2/4 profile — and so many other aspects of my design — I know I’m here for a mission-driven business, not a how-to business.

Let me give you the opposite of my design. Say I’m a baker. I’ve got a baking show, baking classes, and I teach people the step-by-step of how to make this cookie or that cake. If I have a signature recipe that people come to me for, that’s not changing. I’m going to teach the how-to of that recipe the same way forever. It might have some evolution — everything evolves — but not much.

That’s not my design. And it’s not that someone with a business around food can’t be mission-driven — they absolutely can. Mine is just different. I’m not meant to teach something that’s recipe or cookie-cutter. It’s the opposite. My mission is to help women see how unique their designs are, to step more fully into their own inner authority, to cast out the paradigms and limitations and stories that have held us back for centuries. It’s all to IGNITE Her — the two words of my brand. That’s the method that actually is step-by-step: we are here to IGNITE Her. Your highest self. Your highest potential. Your perfect self-expression.

That’s been my mission since I started, back in 2017 when I was becoming a life coach. Here we are in 2026, and the passion, the mission, has never changed. But the how — what I offer, the intellectual property, the tools, the frameworks — has evolved over time. As it must.

Because if you’re listening to this, I’m assuming you also have a transformational business. You’re a guide, a mentor, a healer — whatever you like to call yourself. There are a lot of titles, but the essence is that you’re a transformational entrepreneur. And a transformational business is only limited by where you are in your own growth. So as you grow, as you transform, as you move into your next level, you evolve what you’re teaching, how you’re teaching it, and who you’re teaching it to. And in that evolution, you evolve what you offer.

The guru distraction

Here’s what’s fascinating to me. Over almost 10 years of doing mission-driven work, I’ve absolutely gotten distracted by the gurus — the ones who tell you what works and what doesn’t. That to have a successful business you need to be practical. You need a solution to a problem. It has to be solution-and-problem focused, this deep need for practical and how-to.

And a lot of us believe that’s what sells on the internet. You know what? It does. It absolutely sells. We’re all buying it nonstop. But that’s not necessarily what we’re here to deliver.

My three offers — that’s it

Let me show you how this looks in my own business. I have three offers. That’s it. Three.

The first is $79 for the whole year — I’ll probably change that price point. It’s a way to help women get a kickstart onto Substack, and then every month I do a review of how I’m using Substack, what’s new, and how to leverage it as your soapbox for your transformational work. Seventy-nine bucks gets you started.

The next level is the Red Rebelle Room — $399 for the year at the time of this recording. That’s the initiation into the IGNITE Her Frequencies, into the inner work and the inner rebellion. You still get the monthly Substack review, but you also get a monthly IGNITE Her Frequencies workshop. The one we just did was the New Era Leader. The one I’m doing in August is all about the background frequency we’re operating in — the daily transit — and how to leverage it with your unique design.

Because my work is not for everyone. Yes, I could teach you business strategies all day long — it’s in my DNA. But that’s not my mission. My mission is to help women understand that it’s the inner work, the actual understanding of their divine design, that changes everything.

And so my next offer up from the Red Rebelle Room is IGNITE Her University, where people become certified in the IGNITE Her Frequencies — the methodologies, the frameworks, the tools — so they can go spread the inner rebellion. Of course I help people with their business inside the University. But business is actually quite simple. We overcomplicate it completely. It’s really about understanding ourselves, our mission, our message — and getting the courage and conviction and clarity to go be out there on our soapbox.

Become a Red Rebelle

One offer, for a very long time

I’m sharing this because getting to where I am today was a long evolution.

IGNITE Her University — my year-long... I don’t even like to call it a program. It’s not a program. Some people have been here for five years. It’s a way of living. It’s a community. It’s a mission. I started it in 2020, so it’s six years old — and for the first couple of years, it was the only offer I had. Just IGNITE Her University. And it looked very different than it does now. Of course it evolved, because I evolved. I’m not the same person I was in 2020. I don’t even recognize her. So of course my offers evolved and adapted and shifted with the growth of me. As will yours.

Then, over time, I added what my mentor Kelly Roach calls a trust-building offer — something that gives people a taste, a feel for what the community is about, so they can decide: is this for me, or not? Because your mission is not going to be for everybody.

Now, I’ll be honest — I don’t think you need a trust-building offer right away. It can actually be a detriment when you’re just starting. You’re better off having your one main event — your one-on-one or your group program — as your only thing, so you’re not confusing people. Get the experience, get the testimonials, really work with others first. Then build a trust-building offer into the main one. That’s my two cents. It’s not the only way — you’ve got to use your common sense and your intuition. But keep it simple. Because confused minds say no. And if it’s complex to deliver, you’ll burn out too.

The offer that sold 400 people — and still had to go

So a year ago, I added my trust-building offer. Remember, I’d been running the one program for over six years. And everything’s a test. Everything.

I tested something called IGNITE Her Lab. It made sense — we’ve got IGNITE Her University, so, the Lab. The premise: come in, learn some of the IGNITE Her frameworks to help you with your marketing. That was the whole focus. Come in, we’ll help you with your marketing.

And it didn’t work.

Now, it worked in the sense that we sold a ton of it — 400-and-something people into IGNITE Her Lab over the year. But it didn’t work as a trust builder. It became a landing spot. People loved it. They loved learning the IGNITE Her Frequencies. But they weren’t progressing into the University, which was the entire point of the offer. IGNITE Her Lab was never meant to be the destination. It was meant to be a stopping point — to see whether this was the community they wanted to go deeper into.

Some of that was structural. There were team challenges. I think it could have worked better with the right team and the right structure around the upsell from the Lab into the University. But here’s what I really realized: the structure kept people comfortable and not moving forward in their mission-driven work. And that’s not my goal.

Earlier this year, I felt it more deeply — more on fire — that I’m here to help the IGNITE Her mission get out into the world in a bigger, bolder way. I wasn’t here just to help people with their marketing. IGNITE Her Lab was basically a Human Design, IGNITE Her Frequencies marketing school — and it wasn’t big enough for the mission.

Learn about the offer evolution here

Watch and observe who comes in

So I made a shift. And this is what I really invite you to do.

You have to have clients and a community to start seeing what’s working and what’s not. You have to observe your community so you can co-create — because we are here to co-create our offers, our teachings, our trainings, our community. We evolve it by co-creating with our tribe. Not with the people who aren’t right for us. With our tribe.

What became clear to me is that I needed to rally my people better. Offering a lab that helps with your marketing messaging using the IGNITE Her Frequencies will attract a lot of people — but not everyone who’s my tribe. Calling out to my tribe directly is how you do it. So the Red Rebelle Room is the next evolution of the IGNITE Her Lab, because it calls directly to my person. I don’t want someone coming into our world who isn’t interested in the inner work and the inner rebellion that has to happen for us to become the transformational entrepreneurs we want to be.

The evolution from IGNITE Her Lab into the Red Rebelle Room was very much by design. It was to call in our people more specifically — and to shift away from the people who were just looking for a solution to their business.

I teach my clients in the University how to do this exercise, and it’s so powerful. Especially when you launch. A launch is driven by marketing, messaging, ad copy — and by the offer you’re making. So after people come in, you watch and observe. Who is 100% the person you really want in your world, and who isn’t the best fit? You learn from it. So the next time — the next launch, the next round of messaging, the way you structure and name and position your offer — you’re doing it for the people you’re trying to bring in.

IGNITE Her Lab, positioned as a marketing and messaging school using Human Design, attracts a very different person than the Red Rebelle Room — women who are here to fight the inner rebellion of the new era and step into feminine leadership by doing the inner work. Do you see the difference? It’s massive.

Your tribe is there for the evolution

I’m sharing this to invite you into a perspective: we are here to evolve our offers, and what we do inside them. It has to evolve as you evolve — because you are the new era leader, leading your tribe.

So you’d better make sure you’re bringing in your tribe. And you learn how by continuously evolving your message and your offer, refining it with actual evidence. You bring people in, you see who’s your tribe and who’s not, and you keep evolving to bring in more of the right people. Then you do it again. This works. It works so well. But you can only do it in action — by actually working with people, making offers, and evolving those offers.

Don’t be afraid to do that. The people who aren’t your tribe will say, “Why is this changing? Why does this keep evolving?” Not your people. Your tribe will say, “Oh my gosh, this is so exciting — yes, this is exactly how I feel, and I can’t believe we’re going here next.” That’s your tribe. As you evolve, they’re there for it. They’re there for your next level of genius. They’re there to be part of the evolution and be transformed by it — versus the people with their feet in the sand asking why anything is changing at all.

That’s actually how you begin to weed out who is not your people. Because we are not for everyone. I’m not for everyone. You’re not for everyone. We are for very specific slices of humanity.

And here’s how your community gets better and better: when you have the right people in it. I’ve watched our community evolve in value because more of the right people are in it — people who want to give and share and do the inner work. We have fewer and fewer “gimme, gimme, tell me the step-by-step” people over time, because we’re attracting the ones who know it’s the inner work that actually works.

Even the names have to evolve

It even happened with our certification. You’ll notice you go from complex to simple the more you execute on something.

Our certification program was originally called the IGNITE Coach School. But as the new era came forward, the word “coach” and the word “school” started to feel too rigid, too limited. Because it’s not about being a coach, and it’s not school — it’s not step-by-step. So it evolved into people becoming an IGNITE Her Guide — taking the IGNITE Her Frequencies and becoming certified. And even the certification is flexible and fluid and non-rigid, all by design.

This isn’t scattered — “oh, maybe I’ll try this, now I’ll try that.” It’s intentional. On purpose. Over time. I couldn’t, with integrity, keep calling something the IGNITE Her Lab or the IGNITE Coach School when that’s not what it was anymore. But that doesn’t mean calling it the IGNITE Coach School was wrong to begin with. Not at all. It’s part of the evolutionary process. And you’re going to go through it too.

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Why Amy Porterfield walked away from a decade-long offer

In fact, the real risk is digging your feet in and refusing to change.

Think about someone like Amy Porterfield, who ran the Digital Course Academy for a decade — and stopped offering it. The whole method of creating a course and selling it in an evergreen funnel with a webinar has changed so dramatically. I’ll never say it doesn’t work, because there are absolutely versions that still do. But has the landscape completely changed with AI and the new era? Yes.

Amy Porterfield is a very practical, by-the-book, step-by-step person. And even she changed her business model and her main offer, because the market changed. Things are evolving. People are evolving. Businesses evolve. Markets evolve. We evolve. It’s all part of the process. And if you resist it, you’re going to have a really hard time doing your legacy work.

Nothing has gone wrong

So be open to the evolution — of your offers, your message, your business, your structure, your community. I hope this gives you freedom and permission to be exactly where you are right now.

Keep your ear to the ground. Keep your finger on the pulse of your community. Keep growing and evolving. You will be guided to the next step, to the next thing you’re here to do. It will all become clear — I promise you. But you’ve got to take the action, and you’ve got to be in co-creation with your people.

Look at the evolution of our own journey. We’ve really streamlined — we’ve kept our offers simple, and they feed into each other. The Substack Soapbox gets people kickstarted — but not just anyone, my people. It gives them a taste of what we teach, and moves them into the Red Rebelle Room. In the Red Rebelle Room, they go deeper into the IGNITE Her Frequencies and the daily frequency — I do a daily podcast that the Red Rebelle Room is part of — and it either gets them obsessed with the Frequencies, or not interested. If they’re obsessed, they may become an IGNITE Her Guide and get certified through IGNITE Her University. That’s the whole process. And yes, it weeds people out. That’s a beautiful thing. That’s keeping it simple.

So here’s to your mission. Have the permission. Have the freedom. Take the action, and see what evolves. Nothing has gone wrong.

I’d love to help you take your mission to the next step — whether that’s developing your soapbox or getting into the inner work inside the Red Rebelle Room. The links are below. Come check it out, join us, and when you’re ready, consider becoming certified in the IGNITE Her Frequencies. Being an IGNITE Her Guide is exactly what the new era needs.

Are you a Red Rebelle?

— Julie

And when it doesn’t, you decide that car was broken, so you go find another one. You don’t need another car. You need to drive the one you’ve got.

Happy Thursday, Red Rebelles. This is part two of the 60 — the sensible founder — and i…

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I can’t even tell you how much money and time I’ve wasted on them over the years. Some of them, twenty thousand dollars at a pop. And most of them don’t work. Today I’m going to tell you exactly why.

Ha…

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That’s the whole difference. That’s the 56 — the captivating narrator.

Happy Tuesday, Red Rebelles. We’re in the 5660 this week, and today I want to go deeper into the 56. To …

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You’re showing up, doing the work, and you’re not seeing a single sign it’s landing. Everything feels like it’s standing still. I’ve lived this season more times than I can count in my business — and it is never what it looks like on the surface.

Happy Monday — TGIM. This week we move into …

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So you may or may not know this — I wrote a book. 50 Not Finished. It came out a little over a year ago, last May, May of 2025. And I was proud of it. But being a classic 2/4 profile, I was like — okay, it’s okay. It was so much work, so much of my heart went into it, and I still couldn’t quite see it. I couldn’t see if it was anything special.

That’s so classic of a 2/4. The two cannot see her own genius. It has to be called out by others.

So I did the launch, and it was great — we made bestseller on Amazon, all of that. But I knew I was missing some components of really giving it its due. And for the last year, I haven’t been promoting it much. I kept telling myself I needed to redesign it, rewrite it, reorganize it. Was this missing? Was that missing? It became this big thing sitting out there that I just — wasn’t working on. I was going to relaunch it in September. And then September got close and I was like, oh, it’s really not ready.

And then two big things happened.

Number one, I got the major download that no — I’m not meant to be focusing on rewriting that book right now. My focus needs to be on the IGNITE Her® Frequencies guidebook, all 64 Frequencies, the 12 profiles, the 36 superpowers — probably a 400-plus-page guidebook my certification women will use to study their own design. So the book didn’t need a rewrite. It needed a few minor tweaks — a couple of the calls to action, because my website moved over to Substack — and then it needed to go back out into the world.

But I also decided I really needed to read the book again myself, cover to cover. I’ve done it many times, but I wanted to do it again — and I realized I didn’t have a lot of time.

So I said, there’s got to be a way I can have this read to me, like an audiobook. It’s not available yet as an audiobook — it will be — but I was sure I could have it read to me. And I asked Claude, and Claude said, yeah, there’s plenty of tools, Speechify is one. And I was like — oh, I tried Speechify years and years ago. It was okay. But of course the AI has changed. So I said, all right, I have a three-hour drive this afternoon, let me get the PDF of the book into Speechify and listen to it on my drive.

And I got to pick who I wanted to speak it out. And Gwyneth Paltrow was one of the voices. And I really like her voice.

So I was like — yeah, right, I’ll have Gwyneth read this to me. And I’m laughing, because in such a 2/4 way, I needed to hear someone else’s voice reading my book back to me to actually realize how frickin’ good it is.

And here’s the funniest thing. I’m listening on the car ride, and my twelve-year-old fell asleep. So it’s just me and the book. And there were certain times I forgot it was my book. Because it’s Gwyneth Paltrow reading it — I’m forgetting it’s mine that I’m listening to. And I’m like, oh my God, that’s so good. Oh my God, that’s so right.

And having Gwyneth Paltrow speak it back to me — it finally hit me. I actually had tears in my eyes.

Because if I feel this way, so many people feel this way. We cannot see our own genius. We cannot see what we have the capability to create.

So actually having her read it back to me, I got more convicted than ever that this book needs to be out in the world in an even bigger way than it was. For the last year I’ve been doing a complete disservice — not getting this book into the hands of every woman. And it hit me, the power of what I put together, and — shame on me. This is where we always come back to it. Our own self-image, how we see ourself, how we see our work — how I saw my book was the biggest limiter to my fulfillment and my legacy work.

I updated a few things, and I’m sending it to my publisher later today. We’ll get it updated on Amazon, I’ll make an announcement when the latest is live. And we’re going to be creating an audiobook — which is critical, which is coming — and really focusing on getting this piece of work into more hands, because it has the power to be a catalyst and a reference guide.

Here’s how I see this book. You can read it, or listen to it, on the first pass, and it’s going to ignite you. It’s going to fire you up into the work you’re here to do. It gives you the tips and the tricks and all the lessons from the various mentors and guides that helped me across my own growth and fulfillment.

But it’s also a reference book to go back to when you’re feeling stuck. When you’re not sure of your next steps, you can take out 50 Not Finished, randomly open it up to any chapter, any page, and get gold nuggets. It’s truly all of my work. I don’t know what you need to hear about your genius, about what you’re here to bring into this world — but if you need to hear it through another voice, I highly recommend it.

That was a game-changing, pivotal moment for me yesterday — to actually be able to see what I’d created over a year ago, and the mission to get it into more hands to help change lives. You have that too. You just might need to hear it through someone else’s voice.

So here’s my little tip for today. If you need to see your work in a different way — take a transcript of your own stuff, upload it into Speechify, and have Gwyneth speak it to you. Because I think you’ll be shocked. We don’t love the sound of our own voice. We can’t see the genius we have, because we think everyone can do what we do.

I’ll keep you posted on 50 Not Finished. When the updates are made, get a copy, use it with your clients, do a book circle around it — we’ll probably run one ourselves, and you can join us.

So funny how we operate, and how we’re limited by how we see through our own eyes, our own paradigms, our own self-image. And sometimes we need someone else to show and reflect back to us our genius.

All right, my friend. Have an incredible day.

— Julie

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I want to talk about something really powerful — your movement, and having a consistent theme running all the way through it.

Let me use my own example. IGNITE Her®. My entire brand is two words. And it was just over six years ago that those two words came to be — without me even knowing what they would ultimately become. It’s incredible to be at this stage and look back at the journey those two words have been on.

I registered the trademark, of course. And we had to fight for this one. We’d been using IGNITE Her® — we had different things, like IGNITE Her® Society, our mobile app for clients — but right when we went to submit the two words, someone else came in and was using it. So we fought for it. We showed we’d been using it for six years, and we won it. IGNITE Her® is our brand in two words.

Steve Jobs is so famously quoted — you cannot connect the dots looking forward. You can only connect them looking backward.

You remember Connect the Dots as a kid? Dot one to dot two to dot three to dot four, and an image would begin to appear. When I look backward, I can see exactly how the dots are now connected. With each and every download, I’ve been able to move my mission forward — because I’ve stayed in tune with the present moment and actually executed on whatever was put in front of me to start.

Why we wait — and why waiting traps us

I’ve watched so many women who have legacy work inside of them wanting all the answers before they launch anything. They want to be certain it won’t fail. They want to know all the plans, how it will all play out.

And that will trap you. That will not allow you to move forward.

It’s not confidence that’s needed before you start. It’s not even clarity. It’s courage. We have to have the courage to go after the download when we get it. We get a hit, we get an idea, and we know. It’s an inner knowing. We know this is the direction we want to go in.

And then our mind gets in the way. The noisy roommate in your head takes over — it won’t work because of this, and what are people going to think if this fails? And that beautiful idea doesn’t get executed on, because you talked yourself out of it.

Go back to the Connect the Dots picture. As a kid, you could almost see what the picture was going to be, because all the numbers were already there in the shape of the drawing. But that’s not how this works. Your legacy work starts with a blank piece of paper. You’re standing at dot one, and there’s nothing else there. You get a hit for what dot two is, so dot two appears, and you’re meant to connect one to two. That’s the action. And it is only after you connect to that second dot that the third dot will appear.

People don’t like that. They want to know the whole picture, the step-by-step, the next thing and the next. And it doesn’t work like that. It cannot. Your legacy work must unfold exactly that way — the next dot, the next download, the next idea will be intuitively given to you only when you take action. It’s the series of actions that create the result.

The decision, not the desire

Let me take you back to IGNITE Her®.

I feel like I was trying to leave IBM for 20 years. The only way I actually left is because I made a decision that I was going to leave. From the moment I made that courageous decision, it took two years. But in those two years — dot one, dot two, dot three, dot four, dot five — all the dots started to appear.

What happened for the prior 20 years? Why didn’t those dots get revealed to me when I knew I wanted to leave? Because I hadn’t made a decision that I was going to.

Do you see that difference? It’s such an important distinction. The desire to want to leave IBM was not enough. It had to be a decision. Wanting and desire is not enough. You have to decide this is what you’re going after, this is what you want, and that enough is enough — you’re not taking anything less than that.

So in my own journey of growing a business and leaving IBM, I had to ignite my highest self. I had to ignite the highest frequencies of myself. I had to become who I’ve always been but had been completely blinded to — living in the paradigms and all the things.

That’s when the two words came to me. I started working with other women and realized they were all in the same place. They had a goal. They had a dream. They had a desire. But their noisy roommate kept telling them — you don’t know how, and what if you fail, and what if no one wants to buy this, and what will so-and-so think, and I’m overwhelmed, I don’t have the answers.

That whole narrative dulls the higher frequencies. You’re living in a shadow state.

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How you actually manifest anything

I remember getting sucked into the whole law of attraction thing. Sit crisscross applesauce, hold your palms up to the air, and you’ll manifest anything you desire.

That’s BS, by the way. The way you manifest anything you desire is you have to ignite her. Period. Full stop. There’s no other way.

Bob Proctor said something that resonated with me so deeply. The law of attraction has been so misunderstood, he said. It’s the law of vibration — which is the same thing as frequency. So what frequency are you vibrating at? If you’re vibrating at a low frequency, I don’t care what you’re doing out of The Secret, you’re not manifesting anything. I don’t care if you’re taking a manifestation course. I don’t care if you’re writing letters to the universe and sealing them in a box.

In reality, we have to do some really hard work that no one wants to do. To manifest anything you desire, you have to ignite her. You have to ignite that highest frequency that is already inside of you. It’s not outside of you. It’s nothing to look outside of you for. It’s a battle going on within you.

That’s why I call it the inner rebellion.

We are deciding to ignite our highest self. We’re going to fight off the shadow. We’re going to fight off the paradigm. We’re going to fight off the centuries and decades of programming that has made especially women feel the way that they do. We’re going to shed that and step into that higher frequency.

It’s not easy. It doesn’t happen overnight. It happens through continuous study, courage, action, learning — and continuing that loop.

The vision I can finally see

IGNITE Her® came about before I ever took the Human Design system and redesigned it, rewrote it for women. It has been the mantra that led the business to where it is today. That was always the pathway. That was always the mission of the brand. And it’s why we trademarked it.

But the how has had to evolve over time. The how was waiting for me to evolve. And as I’ve evolved, the how — how to help other women ignite their highest self — has played out over the last six years especially.

Looking backward, I can see it all play out. And I can see at least the very next step I need to take. I have a vision that IGNITE Her® becomes a system of daily personal growth and development for women around the world, helping them go into the new era. Women certified as an IGNITE Her® guide, taking this system and helping others. The system is analog and digital. It’s physical and AI. It’s all these things in one — and I think it’s what people are craving right now.

Bob Proctor talked about studying every day. There were times he would study the same two pages of a book over and over across several days until the concepts really stuck. So — are we willing to do that? Are we willing to study our divine design? Are we willing to study the IGNITE Her® frequencies and the IGNITE Her® system so we can understand ourselves, our highest self, so we can alter the vibration of ourselves — which is the only way to have the relationships, the life, the money, the legacy work, the fulfillment, the joy?

For centuries, people have prayed outside of themselves for the answer, for the outcome, for the result. But it’s an inner journey. You actually get closer to Source, to God, to Universe — whatever you believe — when you go in. Because that exact Source created you, and that exact Source and your spirit are waiting for you to figure this out. I know mine was.

You don’t have to wait for January

The beautiful part is that I’m diving all in to bring this system forward by January — a guidebook, a journal, my Daily Frequency podcast for members, a Kardex to study, and a web-based app called Juno so you can interact with me, with your design, and study alongside me. It’s AI, it’s digital, it’s physical. It’s all the things, and it’s life-altering.

But you don’t have to wait until January. Because the Daily Frequency already exists.

It’s been around for two years. We do it in The Red Rebelle Room. You can get started today — getting your reports, starting to study your design, using our custom GPTs for now, and being one of the early adopters of this system.

Every day in our community — we have a private mobile app called IGNITE Her® Society — it blows my mind how much people are having major, major breakthroughs from simply studying their own designs, simply studying the IGNITE Her® frequencies and awakening something deep inside of them. As I was talking to you just now, I had a total download of the next step I needed to take, and it was so crystal clear I had to write it down while I was recording. Because that’s how this works.

I believe this in my core. It’s changed my marriage. It’s changed my parenting. We are financially in a totally different situation — and it’s not because I randomly had business success. It’s because I’ve had sustainable business success through the development of me. Our business cannot outperform us. Our legacy work cannot outperform how we see ourselves. We need to be able to see our divine design — to see who we truly are. And that’s what we do in the IGNITE Her® frequencies.

Come on over to The Red Rebelle Room

I want to give you those keys. Come on over to The Red Rebelle Room, and you’re going to be in awe of yourself — of who you are, of what you’re here to do. You just have to ignite her, and I want to help you find your movement.

So play with this. What are the two words of your movement? Can you synthesize and describe your movement in two words? Mine is IGNITE Her®. Noodle on it. See what comes up. Have you trademarked them? Are they the mantra of your clients and your community? Because this is where you have the opportunity to go. There is a sliver of humanity waiting for you to bring your genius even more fully out into the world — but you’ve got to know what that genius is. Studying your divine design through the IGNITE Her® frequencies is how you do that. This is how you determine your legacy work, your purpose — the most fulfilling thing you can do in your time on this planet.

We’d love to have you become a Red Rebelle so you can begin this inner rebellion and this work — because it is the pathway to anything you desire.

So go check out The Red Rebelle Room — the link is right below. And once you’re inside, make the Daily Frequency a daily habit. Try it for 30 days and see what happens.

I think you’ll be blown away. I know you will.

Alright, my beautiful friends. Have an incredible day — and I can’t wait to hear the two words that describe your mission. Hope to see you in The Red Rebelle Room.

Become a Red Rebelle