We are in the 44·24, and we have two more days of this energy. Today we dive deep into the 44.

And I love the timing of this one. Today I’m teaching our IGNITE Her® University members, and on Tuesdays we go deeper on business. And wouldn’t you know it, we’re talking about OPA. Other People’s Audience.

Finding the people w…

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It’s the most transformational tool I know to create any result you want, because it changes who you’re b…

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It’s the most transformational tool I know to create any result you want, because it changes who you’re b…

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It’s the most transformational tool I know to create any result you want, because it changes who you’re b…

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It’s the most transformational tool I know to create any result you want, because it changes who you’re b…

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It’s the most transformational tool I know to create any result you want, because it changes who you’re b…

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Lack of clarity.

They’re so focused on the how. How do I start a Substack? How do I get clients? How do I do marketing so I can create more clients for my coaching practice, my healing practice, the women’s circle I’m trying to create?

Everyone goes to the how.

But the problem is actually the what and the why. When we don’t have clarity around what we are here to say, and who we’re here to say it to, we get stuck and spinning.

And it shows up everywhere — the calls that don’t get booked, the readers who don’t subscribe, the paid tier nobody is buying. Most women don’t even know that’s what’s happening. They think it’s the tactic.

This Wednesday, I’m hosting something to get you to that clarity, using your own design. I’ll tell you all about it at the end.

If we’re new to each other, subscribe for free so the next one lands right in your inbox.

Subscribe now

The spinning

When I left IBM over eight years ago to start this business and began working with women, what was just incredible to me was the spinning that was happening. They were trying every tactic, every strategy. They bought all these courses and programs, and nothing was working.

When the reality is, all of those strategies and programs and courses — they all work.

They won’t work if you are not crystal clear on your message. On why you. On what you’re here to help people with.

And often it’s so vague and so lukewarm that no one’s interested.

I help you get unstuck. I help you create your best life. I help you live with purpose.

Those are very, very vague. Best life ever. All these vague words that really are not landing on anyone.

We want to get to the meat, to the heart — to the desire that only you are here to speak, to write, to share out into the world.

If we’re new to each other

I’m Julie Ciardi — midlife mentor, author of 50 Not Finished®, and founder of IGNITE Her®, a global community of women near and over 50 doing their legacy work in over 30 countries. Before this, I was Global VP of Marketing at IBM.

When I was first starting my business, I realized that I could teach strategy and tactics for business all day long. But if the woman on the other side of my mentoring really doesn’t have clarity on what she’s here to say, who she’s here to say it to, and what she wants to be known for — I can’t help her.

That’s when I went in pursuit of a tool, a system, something that was going to help my woman get to clarity.

The tool I ran from

I didn’t see it coming, but it was Human Design that landed in my lap.

And I ran from it. It looked very confusing, very overwhelming. And the last thing I wanted in my life, or to bring to my clients, was anything that was going to get us all more confused or overwhelmed.

But even though I shoved it aside, God, universe, source continued to put it in front of me until I got the message. And the message was: here’s the power.

This is the power tool. This is the way you’re going to help your women and yourself — but you have to make it applicable to them. You need to rewrite this. You need to make it practical instead of an esoteric system that required highly trained individuals to even begin to decipher your design for you.

That was the old era. That’s how it was.

So I rewrote the entire Human Design system — for women, by a woman — with one main idea: to get clarity on your message, your purpose, what only you are here to bring out into the world for your people. It took years. It was a labor of love for years. And now it’s truly a system. I call it the IGNITE Her Frequencies, and my next book, The IGNITE Her Frequencies Guidebook — 500, 600 pages where women can study their unique designs — comes out in January.

And it’s been magical. I pinch myself that I get to do this.

“If you don’t have brand clarity, you cannot do the work you’re meant to do in this world.”

This Wednesday, we’re getting you that clarity — straight from your own design.

Grab your seat!

The gold hiding in your design

When I see people learning Human Design, it’s typically, I’m a manifesting generator, 2/4 profile.

Okay, great.

What about the 26 aspects inside your design that hold the gold? The gold of what you’re here to say and why. The fuel. Your values. Your convictions.

You have 13 numbers on the right-hand side of your body graph and 13 numbers on the left. Those 26 aspects are a blend of your mind, your body and your spirit, and they give incredible clues to what you’re here to do in the world.

Your brilliance. Your boldness. Your past and future directions. The driving force that’s motivating you. What you’re here to communicate. Your values. The maturing energy inside of you that is your calling, and where you’re being asked to be courageous to bring it out into the world. Your personal law — the convictions and the creed your purpose is here to live by. The discipline to focus you. Your uniqueness, what makes you truly, authentically you. Your hidden spirit, the mystique of you. And your ultimate truth — your deepest evolution, where you must go first to help your people.

I want you to imagine understanding all of this about yourself. We call it your soul frequency language.

Something to notice today

Read the sentence you use right now to describe what you do — your Substack “about” line, your bio, the way you say it when someone asks at dinner. If it sounds like I help you live with purpose, I know that feeling. That sentence is usually where the spinning lives, and it’s exactly where we start on Wednesday.

Why clarity changes everything

As I always say, clarity is the best dopamine hit ever. When you have clarity and flow, you’re unstoppable.

This matters so much as we go into the new era. The more you understand you, your design, and your perfect self-expression, the more you’ll be able to show up and serve — at a time when people are going to need what you have to offer more than at any other time on this planet.

But you can’t help them if you’re not clear.

So no matter what programs or mentors you’re working with, or whatever you’ve invested in, add this in so you get to clarity.

The IGNITE Her® Brand Intensive

Wednesday, October 28 · 12:00–2:30 PM ET

This is for you if…

• You stare at a screen and don’t know what to say, what to share, what to write or what to offer

• You’ve bought the courses and tried the tactics, and you’re still spinning

• People aren’t booking the call, subscribing, or stepping into your paid tier

• You know what you’re here to do, and it’s just not coming out clearly

What you get

• The live intensive — we pull your 26 aspects out of your design together, with a workbook to guide you, then use one of my Julie bots to articulate your message specifically for your niche and your focus. You walk away with your messaging.

• The 26-day challenge — right after the intensive, you study one of your 26 aspects a day and come into our community to share what came up for you.

• A full year of IGNITE Her® Daily — all the way through October 2027. The Daily Frequency is daily mentorship with me, a private podcast you listen to on your phone whenever it works for you, plus workshops to go deeper in your design.

• The Red Rebelles — our private community of women near and over 50 doing their life work in over 30 countries, inside our own IGNITE Her app. Off social. Not on Facebook.

Why join now We start Wednesday, and the 26-day challenge begins right after.

Learn more here!

These women are amongst the best souls I’ve ever met. We get to bounce ideas off of each other, and do this work in the world in a circle of women, so we’re not alone.

Come and join us. The level of clarity is going to blow your mind.

xo, Julie

Tell me in the comments: what’s the sentence you use right now to describe what you do? Drop it below — I’d love to see where you’re starting.

P.S. If we’re new to each other, subscribe for free so you don’t miss the next one. And if you’re ready for the clarity, the IGNITE Her® Brand Intensive is Wednesday!

You can join us each morning by becoming a Red Rebelle — a founding member — just go to www.julieciardi.com…

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It’s the most transformational tool I know to create any result you want, because it changes who you’re b…

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Substack Soapbox

Don’t have access? Click here to create your Kajabi account.

Once a month I bring my whole community together (the Substack Soapbox, the IGNITE Her® Daily system and IGNITE Her® University) to share what’s new on Substack, what I’m doing, and what’s actually working. In this one:

• Where my subscribers real…

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Hey!! This post comes straight out of the Daily Frequency — daily mentorship with me, every single morning, for my founding members.

For over two years, we’ve studied one of the 64 frequencies of the I Ching (also used in Human Design) each morning.

It’s the most transformational tool I know to create any result you want, because it changes who you’re b…

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I told her what I could see so clearly. They’re waiting for you.

She made the offer. And the women were right there.

Today I went live here on Substack with @Lisa E Zimmerman, and I haven’t stopped thinking about our conversation.

First, you have to know about Lisa. She just did two sessions reading my chart, and I came out of it feeling seen in a way I have never been seen by another human. That’s big. She’ll tell you she’s not really an astrologer like most astrologers — she uses the chart to get to who you came here to be.

And her story — I had no idea. A middle school math teacher in Maryland who ran away to New York City at 24 and became a rock and roll singer. She worked on Paul Simon’s Graceland tour. She got sober at 37, and everything came up. She spent five years in interfaith seminary to heal her broken heart. She built her business word of mouth, sitting on her sofa, and later created live retreats in Colorado.

Then in 2020 she moved to California to finally live with her husband Jeff — and a month later, the world shut down.

For a woman who had always been the ringleader, bringing her people to everything, she suddenly felt alone. She was still doing readings. But she told me she needs to be connected to something greater than herself. It’s what activates her life force.

So she saw a free masterclass, thought “what the heck,” and came into IGNITE Her®.

She calls what she found soul family. I felt it too when I spoke on a stage in front of 500 people I didn’t know, and our 50 women were sitting together in that room. If you’d put a heat map on it, that section was on fire. Ignited.

Now Lisa runs her own circle. Some of her women are in their 70s and 80s — a generation that was never allowed to be the center of anything. When she shares something about one of them in front of the group, she lets that woman be in the spotlight for a minute, in a safe place.

That’s what being seen does.

Lisa listens to the Daily Frequency — the daily mentorship I record every morning for my community, one of the 64 IGNITE Her® Frequencies at a time — in her kitchen while she makes her coffee. She told me it’s the stories that make it stick. And she had something to say about the word “woo.” She calls it baby talk — the word smart women use to distance themselves from something they’re actually connected to. There are real words for this. Esoteric. Mystical. I’ve officially been called out, and I love her for it.

I keep having this vision for 2027. Every woman who feels that pull calling in her own small circle of 20 or 30 women — simple, intimate, her size — and every circle part of something bigger. That’s how I believe the world changes. An inner rebellion, one woman at a time.

When I asked Lisa what she’d tell a woman who wants what she has, she said you need to be connected to something greater if you want to create. And the women who show up in your circle? She believes they don’t show up by accident.

Thank you, Lisa. You’re changing my life too.

Learn more about our community

xo, Julie

Learning to see Substack as a multi-media publishing, hosting and list building platform is the single most important thing EVER if you are solopreneur or entrepreneur with a small team!

(and if you are like me and have zero intentions of being an internet marketer!)

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Hey!! This post comes straight out of the Daily Frequency — daily mentorship with me, every single morning, for my founding members. For over two years, we’ve studied one of the 64 frequencies of the I Ching (also used in Human Design) each morning.

It’s the most transformational tool I know to create any result you want, because it changes who you’re b…

Read more

Hey!! This post comes straight out of the Daily Frequency — daily mentorship with me, every single morning, for my founding members.

For over two years, we’ve studied one of the 64 frequencies of the I Ching (also used in Human Design) each morning. It’s the most transformational tool I know to create any result you want, because it changes who you’re be…

Read more

Hey!! This post comes straight out of the Daily Frequency — daily mentorship with me, every single morning, for my founding members.

For over two years, we’ve studied one of the 64 frequencies of the I Ching (also used in Human Design) each morning. It’s the most transformational tool I know to create any result you want, because it changes who you’re be…

Read more

But in order for AI to learn you, you need to learn you.

What I’ve found is that it’s the lack of clarity, the real deep work to understand your unique differentiation, who you are, your brand, what you’re here to say, who you’re here to serve, how you’re here to help people. That lack of clarity is the number one challenge that female service-based entrepreneurs have.

And because I help women near and over 50, it’s even worse. We’ve invested our time and our energy into all these beautiful souls in our life, our family, our careers. So when we’re about to embark on our next chapter and bring forth the work we’re meant to do in the second half of our life, we start with confusion. We can’t see the talent, the wisdom, the superpowers, the gold that we’re here to bring out into the world.

And then everything sounds the same. I see it every day.

That clarity is exactly what we’re getting on October 28 in the IGNITE Her® Brand Intensive. I’ll tell you all about it at the end.

This is the second episode in a short series. If you missed the first one, “You Don’t Need to Learn AI. AI Needs to Learn You,” start there. Subscribe so the rest of the series lands in your inbox.

Subscribe now

If we’re new to each other

I’m Julie Ciardi, a former IBM Global Vice President of Marketing and Sales. I left in my early 40s, and I’m now in my early 50s, to start my own business helping women step into their second act. Their legacy work. What they’re really here to do in the world.

We do it using my version of the I Ching and Human Design, so that you can get to that level of differentiation and see your gifts with clarity for yourself. And then, yes, take your AI to the next level.

The old way of building a personal brand is ending

We’re going through a major shift online. Internet marketing is changing dramatically. People want real. People can see through the noise and the shiny objects and the funnels.

I think it’s why we’re seeing such an uptick in Substack. People are over the 15-second reels and hooks dragging them down rabbit holes. They want connection. They want to go deep and have a relationship. We’re even seeing influencers move to Substack.

This new era is about coming into your own design, your own unique, perfect self-expression that you’re here to bring into the world. It’s about tapping into your inner knowing, your intuition, your inner authority, instead of listening to the gurus telling you to create 100 reels in a day and go viral.

And this happened to me. When I first left IBM nearly ten years ago, I got so caught up in what the gurus were saying that I wasn’t even listening to myself. How to create a niche, how to pick your avatar, the blue ocean strategy, the funnel, the evergreen webinar. Every cell in my body knew that was not how I wanted to build a business. I also didn’t want to go down the social media content hamster wheel or be an influencer.

So I can proudly say that for over seven years, I’ve created content for my clients, not content for an algorithm. And it is life-giving.

It does mean I’m not internet famous, and I’m totally fine with that. I’m fine having a multiple seven-figure-per-year business, doing what I love, and not being internet famous. I don’t use affiliates. I’m focused on my legacy work.

And I believe that’s where we’re all going. Every one of us, you included, has a sliver of humanity we’re meant to stand on our soapbox for. Be you, proudly, clearly, going long form, whether that’s audio, video, or written.

You don’t pick a niche. You pick a soapbox.

Three years ago I went to a conference full of life coaches. I was asking these incredible women, “When did you become a life coach?” “Oh, about three years ago.” “Fantastic, tell me about your business.”

“Well, it keeps starting and stopping. I’m in niche drama. I pick a niche, it doesn’t really work, or I didn’t give it enough time, so I’m picking the next niche.”

Spinning, spinning out. I can’t tell you how many times I’ve had that conversation.

The old way was, I’ve got to pick a niche, and people would spin out in niche drama forever. We don’t pick a niche. We pick a soapbox. The more you understand your unique design and what you’re here to say, the niche forms around you.

The niche is you. The niche is in your body graph.

Your values, your convictions, your message are all in your design. Once you pull that out and start deepening your content, your podcast, your videos, your appearances on other people’s podcasts, it’s like a tuning fork. When people read your words or listen to you, they’re right in. It’s like a lighthouse bringing a ship in.

And it’s also repelling the people who aren’t for you, which is what you want.

Why everything sounds the same

We help our clients build something called the magic sales call. It’s like a sales consult, but so much more valuable: a beautiful session they host with prospective clients that creates value for the client and for the guide, and allows for an invitation to work together.

We recommend they build a landing page for it. Once you get Claude working for you and understanding you, it can create the most incredible sales pages and landing pages. You don’t have to know how it does it. You just ask.

But what Claude needs from you is the copy. Absolute clarity on who you are, what you’re offering, and who you serve. It can’t create the page without that.

Here’s what drives me bonkers, and honestly makes me sad.

I’ll be on a call with one of our clients, and with her words and her passion, she tells me what she’s feeling, who she’s helping, what’s bothering her that she wants to solve in the world. She’s on fire.

Then she sits down to write the copy for her magic sales call page, and it’s like this:

“I help women achieve their best life and get unstuck and find self-love and become their highest self.”

What? That’s what everyone says. It’s going to sail right on past everybody. I know that woman has deep convictions. When her people hear her, they’re like, yes. But when she goes to write copy, it’s blah, blah.

I bet this is resonating right now, because it happens to almost every woman I know.

The way we stop it is to put the gold into AI. Put the fire of you, your uniqueness, your values, your messaging, your convictions, deeply into your Claude. So when it’s writing copy for you, or you’re handing it your transcripts, what comes out the other side is gold.

What I hear all the time is, “I’ve tried to use AI and it doesn’t sound like me. It sounds like everyone else.” And everyone else is going to begin to sound the same. We’re seeing it everywhere.

The way you pour rocket fuel on your mission and your brand is to sound so not like everyone else that you stand out in a sea of AI, and then use AI to pour rocket fuel on that uniqueness.

The niche is you. It’s in your body graph.

On October 28, we go deep into your design, pull out your outer authority, and start creating the instructions for your Claude on who you are, why you, and who you’re here to serve.

Join me October 28th!

Go look at the page Claude built for me

I want to show you the power of this.

Go to the registration page for the October 28 intensive. That entire page was created by Claude. Claude went into my Kajabi and built it.

I wrote nothing. I typed nothing. I coded nothing. I used no skills. That was me talking to my AI, and my AI being so steeped in the depth of my brand, what I’m here to say, and who I am. It wrote all of it, pulled it together, and made it beautiful on its own, because of what I’ve fed it over time.

Take 10 minutes and read through that page. Read the testimonials. Notice the feeling in your body as you go through it.

If something’s going ding, ding, ding, pay attention to that.

See the page here!

Everything rides on clarity

People want to be successful on Substack, on Instagram, with their podcast, writing their book, pitching themselves onto other people’s podcasts. All of that success rides on one thing: clarity. Clarity on your message, your convictions, your values, who you are, what you’re here to say, and why you.

If you don’t have that locked in, AI isn’t going to work for you. Substack isn’t going to work for you. None of it will.

Clarity is my jam, and I give you clarity by using your own design. It’s magic.

The clarity on that page came from the clarity I’ve put into my Claude. And that’s what I want to help you build.

The IGNITE Her® Brand Intensive

Live Wednesday, October 28. Two and a half hours. Replay included.

We go deep into your design using the IGNITE Her Frequencies, Human Design rewritten for women, by a woman, in practical language, so you can clearly see your superpowers, who you are, what you’re here to do, and what you’re here to provide for others.

That’s your outer authority. It’s what people pay you for. It’s what people hire you for. It’s what people want to have you on their podcasts for.

This is for you if…

• On a call, you’re on fire. Then you sit down to write your copy and it sounds like everyone else.

• You’ve tried AI and it doesn’t sound like you.

• You’ve been going back and forth on your niche.

What you get

• The live intensive on October 28, plus the replay

• Her Profit Map™, your 100+ page report, before we meet

• The Daily Frequency, my daily mentorship: a private podcast every morning, with women listening in over 30 countries

• Our community for support, my private mobile app, and additional trainings you unlock immediately

• A full year of IGNITE Her® Daily

Why join now You don’t have to wait until the 28th. When you save your seat, you unlock the IGNITE Her® Daily system today and get started right away.

Already in the Substack Soapbox? The 28th goes even deeper into your design than the Soapbox does.

It’s $399 for the year.

Grab your seat & start today!

Let’s go build your brand brain together. Let’s get you the clarity that creates rocket fuel for everything you’re here to do.

You don’t need to learn AI. AI needs to learn you.

xo, Julie

Tell me in the comments: what’s the one thing you say on a call, all fired up, that never makes it into your copy?

Listen to episode 1, “You Don’t Need to Learn AI. AI Needs to Learn You”

P.S. There are a few more episodes coming in this series. Subscribe so you don’t miss them.

And if that ding, ding, ding is already going off, I’ll see you on October 28 - Save your seat here!

Hey!! This post comes straight out of the Daily Frequency — daily mentorship with me, every single morning, for my founding members.

For over two years, we’ve studied one of the 64 frequencies of the I Ching (also used in Human Design) each morning. It’s the most transformational tool I know to create any result you want, because it changes who you’re be…

Read more

What people are getting wrong is that you don’t need to learn AI.

AI needs to learn you.

Those two sentences are everything.

Everyone’s talking about AI right now, and everyone’s selling it. How to learn it, how to use it. But we don’t need to become AI experts. AI is the expert. AI is like, I got that part.

What we need to be clear on is our message, our offer, what we’re here to create in this world, our thought leadership, our intellectual property. That’s where our time needs to go. Then we train our AI on us.

That’s exactly what we’re building together, live, on October 28. I’ll tell you all about it at the end.

This is the first episode in a short series on how I’m using AI in my business. Subscribe so the next one lands in your inbox.

Subscribe now

If we’re new to each other

I’m Julie Ciardi. I spent 25 years at IBM, where I was a Global Vice President of Marketing and Sales. I left in my early 40s to build my company. Now I’m 52, ten years later, leading a community of over 1,000 women near and over 50 in more than 30 countries.

They’re women coming from boardrooms, classrooms, operating rooms and courtrooms, with tons of knowledge and wisdom. They’re not going into their next chapter to learn reels and funnels, or to become internet marketers or AI experts. They want to get their life’s work out into the world.

I’ve watched the rabbit holes for ten years

My life’s work would be in a totally different place right now if I’d gotten pulled down every internet marketing rabbit hole over the last ten years. Now it’s Clubhouse. Now it’s funnels. Quiz funnels. This tool, that tool. The gold rush pulls us down, like Alice in Wonderland, and takes us completely out of the game we’re meant to be in.

What I’ve learned is that the more I put blinders on and focus on what I’m here to do, the more my business grows, my community grows, my clients get results, and I enjoy the work I’m doing.

I like to say, let’s be tortoises together instead of the hare.

Most of us are here to build businesses that fuel our lives, that give us joy, and that are human-based. We’re not building billion-dollar brands that need an AI architecture. When I hear people talking about deploying 55 AI agents and AI employees, make no mistake: that becomes your job. That becomes the work.

It’s the same thing as the internet marketing days. Internet marketers spend their time on ad funnels, return on ad spend, dashboards, conversion rates, churn rates, re-recording automated webinars. That’s not why I left IBM. I don’t want to be an internet marketer, and I don’t want to be an AI expert. AI already knows how to do those things.

Claude is my integrator

I’m a founder. I’m a visionary. I have ideas, and I want to bring that gold out into the world. If you’re reading this, you probably do too.

But I don’t love the detail of execution, and I especially don’t love having to remember all the detail.

Back in the day, an integrator was a human being who needed to know every single thing happening in the business. Who had what. Who’s doing what. All the SOPs sitting in a Google Drive. They needed to be almost superhuman.

Claude is now my integrator. It doesn’t miss a detail. It reminds me of things I said and weaves them back in. It remembers what every person on my team is here to do, and it keeps me on point. It pulls together ideas that were sitting on separate islands.

A lot of visionaries are verbal processors, and I’m one of them. I use Wispr Flow: I double-tap the function key on my computer and just talk it out, the way I would with someone sitting across from me in a conference room.

What that looks like in a week

The ads. This morning, before I recorded this, I talked through the ads I wanted to run, the copy and the creative. I don’t have an ad skill built, and I don’t have an ad agent. Claude has just been learning me and my voice for so long that it’s like sitting with an agency.

In the old days (nine months ago), I’d brief an agency, wait days to a week, then say, “I like this, I don’t like that picture of me, that’s not the headline.” Now that happens in minutes. When it was done, I said, “Can you put all of this into a Google folder I can share with my ads manager?” I still work with my human ads manager. I’ve worked with her for almost seven years, and I like working with her.

My whole Kajabi platform. I’ve run my programs on Kajabi for seven years. There’s a lot of content in there.

Last summer I paid a Kajabi expert to redesign one of my programs. It took most of the summer, a ton of my team’s time and mine, and it was costly. It still wasn’t exactly what I wanted.

This past weekend, in the pockets of time around closing up our beach bungalow, Claude and I went through my entire Kajabi platform. I never went into Kajabi. I just talked to Claude.

We redesigned the experience for all three of my programs, updated the homepages, built new Getting Started Guides, fixed 40 links so nothing broke, and took down duplicates. Everything got simpler.

Claude also figured out why the AI chatbot inside one of my programs wasn’t giving my clients the results I wanted. It looked at the conversations, saw the issue, and rewrote the bot’s instructions.

What would have taken me maybe six months, plus outside help, and probably close to $100,000, I did in a week.

It works because I know what I want.

On October 28, we build that for you: your message, your offer, who you serve and why you. Then AI can finally sound like you.

Learn more!

The fix my team couldn’t find. Every morning I record a private podcast for my clients called the Daily Frequency. It’s the gold and the magic of what we do, and it’s how our clients stay with us. For three or four days, the Daily Frequency button in our app wasn’t working for some of them. Two people on my team were on it, and they’d reached out to Kajabi.

Over the weekend I said, “Let me just ask Claude.” It figured out what was going on and fixed it. Then it said: the women in the Substack Soapbox don’t have access to the Daily Frequency, so when they tap that button, all they see is “you don’t have access.” Why don’t I build them a screen that tells them what the Daily Frequency is and how to unlock it?

Myself and a team of eight didn’t think of that. That’s no one’s fault. Humans have a lot on their plates.

My team. I didn’t learn how to set up Claude for my team from anyone. I had clarity on my business, my team and their roles, and I said, “I’m ready to set up Claude for my team. Walk me through it step by step.” It did, and it wrote a Getting Started Guide for them.

LA on my team handles our client logistics. Every time we run a live session, he puts the replay into the right lesson and makes a thumbnail in Canva. Now there’s a project in our team Claude that does the recap and the thumbnail. He never needs to open Canva again.

And while I was recording this, Claude was building the presentation for my 11 o’clock client call, from me just speaking it out. It knows my brand, my fonts, my colors. I never bought a skill. It learned me over time.

What I actually say to it

I don’t use prompts. I talk to it the way I’d talk to someone across the table.

Tip: literally just talk to Claude - introduce yourself, have a conversation. Talk to it as if you were meeting a strategist, consultant, integrator for the first time. Have an entire meeting!

Try doing that with your AI this week. Notice where you get stuck. That’s the part we work on together.

None of this works without clarity

Here’s why I’m sharing all of this. Instead of spending my time learning AI, I’ve spent my time on AI learning me. The more it learns me, my brand, my clients and my intellectual property, the more we’re on fire with what we’re able to create.

It works because I know what I want. Right now, with custom GPTs going away, a lot of people are trying to figure out where their chatbots should live. There are a thousand solutions out there. I know strategically that I want everything inside my app, the IGNITE Her Society app, so my clients never have to leave it for another platform. I love simplicity, and Claude knows that. Because it knows my strategy, it could help me find the right solution.

The more your AI knows you, your strategy, your mission and your approach, the more it can problem-solve, think critically and create for you.

What I’ve seen over the last ten years is that clarity is the bigger challenge. Who are you? Why you? What’s your message? What’s your intellectual property? Who are you here to serve?

Without that clarity, people go down the rabbit hole of learning AI, learning funnels, learning reels and carousels, buying all the templates. And if you don’t have clarity on what you’re here to say, who you’re here to say it to and why you, none of it works. Including AI.

The IGNITE Her® Brand Intensive

Live Wednesday, October 28, 12–2:30pm Eastern. Replay included.

We’re going to build your brand brain by design: your message, your offer, who you serve and why you. Then AI can finally sound like you.

This is for you if…

• You know what you’re here to do, and what comes out isn’t landing. People aren’t subscribing, buying, or booking you on podcasts.

• You’ve already put time and money into learning AI, and you’re not getting what you want out of it, because you have to know what to feed it.

What you get

• Her Profit Map™ before we meet: a 100+ page report about you.

• The live afternoon with me, my bots, a workbook and a whole plan, getting you the clarity to feed into your AI.

• Your Human Design, in my language. I rewrote the Human Design language so it’s practical and usable for your copy, your offers, your message, and how people are meant to experience your brand.

• A full year with me in IGNITE Her® Daily: daily mentorship through the Daily Frequency every morning, two live workshops a month, and our community of women near and over 50.

Why join now You start the day you join: run your reports, start learning your design from a brand and business perspective, and be in it before we ever meet. ✏️ Every morning between now and the 28th is a morning you get to spend in it.

It’s $399.

Save my seat for 10/28!

You’ll find all the details, plus women sharing what changed for them, on that page.

I hope to see you on the 28th. AI needs to learn you. You don’t need to learn AI.

xo, Julie

Tell me in the comments: what’s the one thing you wish AI already knew about you?

P.S. If you’re new here, subscribe so you don’t miss the rest of the series. And if you already know you want in, I’ll see you on October 28 → get registered!

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